Liganova @ Absatzwirtschaft

This is the theme of our cover for the current issue of absatzwirtschaft! This month, everything revolves around sports marketing and the question of how companies and brands can become successful partners of sport. The thoughts behind our cover design: There are usually 10,000 minutes between two games. It is essential for clubs and sports brands to design their stadiums and touchpoints as dynamic experience spaces beyond the boundaries of the match day. A strategic move that not only maximises the return on investment, but also creates unforgettable brand loyalty, consolidates fans and magnetically attracts new target groups.