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Artificial Rome wins pitch for Fossil and Diesel

Fossil appoints Artificial Rome to bring a new Diesel watch collection to life leveraging AI & Web3.

Berlin, 25. September 2023. Diesel is now heading towards the metaverse with its new collection. The idea, concept and implementation for the experience come from Artificial Rome, a LIGANOVA Group company.

The Berlin-based studio for immersive and narrative experiences was previously successful in a pitch against several competitors with accessory giant Fossil who owns the licensing rights for Diesel watches. The project was presented during Diesel’s fashion show during Milan fashion week.

Mike John Otto, Chief Creative Officer Artificial Rome: „We are very excited to create the first immersive experience for Diesel based on our own platform Soil. This narrative and immersive brand experience takes immersive storytelling for fashion to a new chapter.”

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