BeyondRetail 2019
LIGANOVA x Handelsblatt
BeyondRetail 2019
LIGANOVA x Handelsblatt
On March 21, LIGANOVA and Handelsblatt jointly hosted the boutique conference BeyondRetail for the second time.
Technological process creates unprecedented challenges for brands and companies. Social trends and developments radically change our clients’ needs, and the ways in which brands interact with their customers is set to be transformed, too. Branded environments play a particularly important role in this new world.
– What new opportunities will be available to brands?
– How can we link the online and offline spheres intelligently?
– Where and how will our customers shop in future?
– What does a truly modern store look like?
BeyondRetail is a business platform developed in collaboration with Handelsblatt to bring innovative makers and creator from the business world together with creative experts and visionaries. In March 2019, the event took place for the second time.
“The competition is changing and, in the future, it will no longer be enough to be better than the retailer next door.”
Marc Schumacher
Former Managing Partner, LIGANOVA
Topics
Technology
What digital tech innovations will bring brands and people together?
Retail
Stationary retailers go online, digital players go offline. The big question remains: what will consumers be buying in future? And why?
Customer
What expectations will customers place on online and offline brands? What experiences will the brands need to offer?
Community
Who are tomorrow’s consumers? What is the significance of communities?
The speakers
During talks and panel discussions, we discussed how humans, products and brands might interact in years and decades to come.
Esther Bahne
Head of Brand Strategy and Business Innovation MINI Head of Impact Ventures, BMW Group
Esther Bahne is an innovation and strategy expert who transposes the identity of the MINI brand to new lifestyle concepts beyond the cult car, including the Creative Design Hub A/D/O in New York and Mini Urban Living.
Frank Dopheide
Managing Director of the Handelsblatt Media Group
The brand and communication professional Frank Dopheide is the Spokesman of the Board of Management of the Handelsblatt Media Group and the founder of the brand and strategy agency Deutsche Markenarbeit.
Wybo Wijnbergen
General Manager Northern Countries WeWork
Wybo Wijnbergen advances innovative work concepts with the WeWork co-working spaces, which offer unique spaces, services and experiences.
Erin Johnson
Head of B2B Marketing b8ta
Erin Johnson is the resident marketing expert of b8ta, a Californian start-up that operates nine flagship stores and 70 shop-in-shops where customers can discover, test and purchase the latest tech gadgets.
André Maeder
CEO KaDeWe Group
The retail professional André Maeder has been in this industry for more than four decades. Following stints at s.Oliver, Hugo Boss and Harrods, he currently manages the KaDeWe Group, which has branches in Berlin, Hamburg and Munich.
Sergio Mannino
Founder Sergio Mannino Studio N.Y.
The Italian production expert and Forbes author has designed more than 250 stores for various international brands. He is intimately familiar with the future requirements of retail outlets.
Ema Šimurda
Founder GOOD BANK Berlin
Ema Šimurda Paulin is one of the two founders of the farm-to-table start-up GOOD BANK. The award-winning, young company uses urban agriculture to bring farms, kitchens and dinner tables together.
John Ryan
Stores Editor Retail Week
The store expert John Ryan is constantly on the look-out for the latest, most innovative retail concepts all over the world for the online news magazine Retail Week.
Stephan Balzer
Founder boma global, Tedx Ambassador, Curator SingularityU Germany Summit
Stephan Balzer is the ambassador of the Singularity University. He has brought the concept of TED talks to Germany and studies ways in which innovation changes society.
Dr. Hanna Schumacher
Senior Marketing Manager Europe, Byton
Hanna Schumacher is in charge of the European market entry of a Chinese brand with the motto: from driving to experiencing.
Stephan Gerhard
Co-Founder, 25hours Hotel Company Hospitality Professor
More than 30 years of professional experience have taught Stephan Gerhard more about the international hospitality and hotel industry than most industry players ever knew.
Christian Möhring
CEO & Founder helmade GmbH former Head of Digital IKEA Deutschland
The all-round digital expert Christian Möhring looks back on many years of retail experience with international companies, such as Nike. In his latest position, he oversaw the transformation of IKEA Germany from a traditional into a multi-channel retailer.
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