Brand & Retail Spaces

Transforming spaces into destinations

It’s about connecting the brand and its products with the audience – physical and / or virtual. We offer a diverse range of creative spatial concepts that center on brands and emotional engagement. In time of modern luxury, spaces are more than sales channels. Our unique approach includes creative spatial concepts, digital extensions as well as programmatic activation concepts.

Whether it’s an innovative and exciting Brand Store that brings brand values to life or a Flagship Store that presents products in an inspiring setting, we turn brand-specific and individually tailored visions into reality. In innovative Virtual Spaces, brands can meet their audiences in captivating worlds, Fairs & Exhibitions helps brands to communicate key messages and to stand out in a competitive landscape, exceptional Hospitality Spaces & Lounges create unique brand community experiences, and memorable Pop-ups provide swift, impactful opportunities to showcase brands.

In everything we do, we place a strong emphasis on sustainability and advise on making spaces more eco-friendly without compromising on excellence, aesthetics, or quality. If you want to know more about our sustainability offerings in particular, please see our dedicated Green Gen website.

Overview of our Services

Studio Odeonsplatz by Mercedes-Benz

Bucherer Gallery Zurich

Telekom Flagship Store Frankfurt

Babor Flagship Store Frankfurt


Lufthansa #ExploreTheNew

Windsor Booth

Diesel Vert Metamorph Experience

Adidas Virtual Sell-In

Legacy of Tomorrow

VfB Stuttgart Business Lounge

Tiffany & Co. Pop-Up Space

Tommy Hilfiger Preppy House

Hugo Boss Pop-Up

Value Creation

From Brand Retail strategy, concept, creation to construction and production – our multidisciplinary experts & entities cover the complete spectrum of value creation in-house.

We offer the flexibility to engage with us at the stage of choice, whether it’s for a single service or the entire process. We develop our client’s needs to the next level: physical, digital, virtual, or a combination.