{"id":109704,"date":"2024-07-22T16:21:25","date_gmt":"2024-07-22T16:21:25","guid":{"rendered":"https:\/\/liganova.com\/?post_type=portfolio&p=109704"},"modified":"2024-11-28T09:27:55","modified_gmt":"2024-11-28T09:27:55","slug":"adidas-showroom","status":"publish","type":"portfolio","link":"https:\/\/liganova.com\/de\/portfolio\/adidas-showroom\/","title":{"rendered":"Showroom"},"content":{"rendered":"

[vc_row unlock_row_content=“yes“ row_height_percent=“0″ overlay_alpha=“50″ gutter_size=“3″ column_width_percent=“100″ shift_y=“0″ z_index=“1″ medium_visibility=“yes“ mobile_visibility=“yes“ el_class=“sticky-header“][vc_column column_width_percent=“100″ position_vertical=“middle“ gutter_size=“3″ overlay_alpha=“50″ shift_x=“0″ shift_y=“0″ shift_y_down=“0″ z_index=“0″ medium_visibility=“yes“ medium_width=“0″ mobile_visibility=“yes“ mobile_width=“0″ width=“1\/6″][\/vc_column][vc_column column_width_percent=“100″ position_vertical=“middle“ align_horizontal=“align_center“ gutter_size=“1″ style=“light“ overlay_alpha=“50″ shift_x=“0″ shift_y=“0″ shift_y_down=“0″ z_index=“0″ medium_width=“0″ mobile_width=“0″ width=“4\/6″][vc_custom_heading text_font=“font-164739″ text_size=“fontsize-141602″ text_weight=“300″ text_transform=“uppercase“ el_class=“portfolio-heading“]Adidas[\/vc_custom_heading][vc_custom_heading text_font=“font-175017″ text_size=“fontsize-137643″ text_weight=“300″ text_space=“fontspace-143559″ uncode_shortcode_id=“156577″]Brand Experience \u2013 Showroom: Rhythm of Sports
\n[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=“100″ position_vertical=“middle“ align_horizontal=“align_right“ gutter_size=“3″ overlay_alpha=“50″ shift_x=“0″ shift_y=“0″ shift_y_down=“0″ z_index=“0″ medium_visibility=“yes“ medium_width=“0″ mobile_visibility=“yes“ mobile_width=“0″ width=“1\/6″][vc_column_text]
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\n<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=“yes“ row_height_percent=“0″ override_padding=“yes“ h_padding=“2″ top_padding=“1″ bottom_padding=“2″ overlay_alpha=“50″ gutter_size=“3″ column_width_percent=“100″ shift_y=“0″ z_index=“1″ desktop_visibility=“yes“ el_class=“inverted-device-order“][vc_column column_width_percent=“100″ position_horizontal=“left“ position_vertical=“middle“ gutter_size=“1″ style=“light“ overlay_alpha=“50″ shift_x=“0″ shift_y=“0″ shift_y_down=“0″ z_index=“0″ medium_width=“5″ mobile_width=“0″ width=“2\/3″][vc_empty_space empty_h=“2″ mobile_visibility=“yes“][vc_custom_heading heading_semantic=“p“ text_font=“font-164739″ text_size=“fontsize-141602″ text_weight=“300″ text_transform=“uppercase“ el_class=“portfolio-heading“ uncode_shortcode_id=“916944″]Adidas[\/vc_custom_heading][vc_custom_heading heading_semantic=“p“ text_font=“font-175017″ text_size=“fontsize-137643″ text_weight=“300″ text_space=“fontspace-143559″ uncode_shortcode_id=“139348″]Brand Experience \u2013 Showroom: Rhythm of Sports[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=“100″ position_horizontal=“right“ position_vertical=“middle“ align_horizontal=“align_right“ gutter_size=“3″ overlay_alpha=“50″ shift_x=“0″ shift_y=“0″ shift_y_down=“0″ z_index=“0″ align_medium=“align_right_tablet“ medium_width=“3″ mobile_width=“0″ width=“1\/3″][vc_column_text]
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\n<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=“1\/1″][vc_single_image media=“109707″ media_width_percent=“100″ uncode_shortcode_id=“991824″][\/vc_column][\/vc_row][vc_row row_height_percent=“0″ overlay_alpha=“50″ gutter_size=“3″ column_width_percent=“100″ shift_y=“0″ z_index=“0″][vc_column width=“1\/1″][vc_custom_heading heading_semantic=“h1″ text_font=“font-164739″ text_size=“fontsize-141602″ text_weight=“300″ text_transform=“uppercase“ el_class=“portfolio-heading“ uncode_shortcode_id=“682519″]Lasst die Spiele beginnen[\/vc_custom_heading][vc_column_text uncode_shortcode_id=“150875″]EURO, Olympische & Paralympische Spiele und Copa America \u2013 2024 ist das Jahr der globalen Sportereignisse. Und das Jahr der Sportbrands. Im Zuge dessen kreierte LIGANOVA den adidas Sell-in Showroom im Headquarter, der die passende Sommerkollektion der Marke mit einer kreativen Storyline pr\u00e4sentiert: Rhythm of Sports. <\/p>\n

Das Konzept l\u00e4sst sich wie folgt erkl\u00e4ren. Die einzigartige Soundsignatur, die alle Sportereignisse miteinander verbindet, hat die Kraft, ein physisches Spielfeld reiner Emotionen zu schaffen: Dribblings, Kicks, Klatschen, Ges\u00e4nge, Schreie, Trommelschl\u00e4ge und mehr. Dies wird zum Rhythm of Sports. [\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=“yes“ row_height_percent=“0″ override_padding=“yes“ h_padding=“0″ top_padding=“3″ bottom_padding=“2″ overlay_alpha=“50″ gutter_size=“3″ column_width_percent=“100″ shift_y=“0″ z_index=“0″][vc_column column_width_use_pixel=“yes“ align_horizontal=“align_center“ gutter_size=“5″ overlay_alpha=“50″ shift_x=“0″ shift_y=“0″ shift_y_down=“0″ z_index=“0″ medium_width=“0″ mobile_width=“0″ width=“1\/1″ column_width_pixel=“1200″][vc_gallery el_id=“gallery-469984″ type=“carousel“ medias=“109686,109700,109698,109696,109688,109694,109692,109690″ carousel_lg=“1″ carousel_md=“1″ carousel_sm=“1″ thumb_size=“sixteen-nine“ gutter_size=“6″ media_items=““ carousel_type=“fade“ carousel_interval=“0″ carousel_navspeed=“400″ carousel_loop=“yes“ carousel_nav=“yes“ carousel_nav_skin=“dark“ carousel_dots=“yes“ carousel_dots_space=“yes“ carousel_dots_mobile=“yes“ stage_padding=“15″ single_overlay_opacity=“1″ single_image_anim=“no“ single_padding=“2″ single_border=“yes“ uncode_shortcode_id=“132017″][vc_empty_space empty_h=“2″][\/vc_column][\/vc_row][vc_row row_height_percent=“0″ overlay_alpha=“50″ gutter_size=“3″ column_width_percent=“100″ shift_y=“0″ z_index=“0″][vc_column width=“1\/1″][vc_column_text uncode_shortcode_id=“199560″]Unsere Experten f\u00fcr Markenerlebnisse im Retailbereich haben zusammen mit den Digitalexperten von LIGANOVA Horizon<\/a><\/u> den Showroom in eine lebendige Leinwand verwandelt, auf der sich das Konzept durch Visuals, ein r\u00e4umliches Soundsystem, LED-Lichter und Animationen bis hin zur architektonischen Gestaltung zu einer fesselnden Geschichte entfaltet. <\/p>\n

Die immersive audiovisuelle 360\u00b0-Reise besteht aus vier verschiedenen Bereichen, die jeweils ein Sportereignis des Jahres 2024 und die dazugeh\u00f6rige adidas-Kollektion repr\u00e4sentieren und auf einem Regalsystem in Form einer Schallwelle pr\u00e4sentiert werden. Das Herzst\u00fcck: ein halbtransparenter Bildschirm in der Mitte, der die Sportarten zum Leben erweckt und Wellen aus Sound und Licht aussendet, die sich durch die Produktbereiche bewegen und sich in perfekter Synchronisation auf vier Bildschirmen darstellen. <\/p>\n

LIGANOVA war verantwortlich f\u00fcr Strategie, Konzeption & Design, Architektur, Content Creation & Visual Merchandising sowie f\u00fcr Prototyping, Produktion und Installation.[\/vc_column_text][vc_empty_space empty_h=“2″][vc_empty_space empty_h=“2″][\/vc_column][\/vc_row][vc_row][vc_column width=“1\/1″][vc_empty_space empty_h=“2″][vc_row_inner limit_content=““][vc_column_inner column_width_use_pixel=“yes“ align_horizontal=“align_center“ gutter_size=“3″ overlay_alpha=“50″ shift_x=“0″ shift_y=“0″ shift_y_down=“0″ z_index=“0″ medium_width=“0″ mobile_width=“0″ width=“1\/1″ column_width_pixel=“750″][vc_custom_heading text_font=“font-164739″ text_size=“fontsize-263856″ text_weight=“300″ el_class=“portfolio-heading“]Interested? Get in touch with us for your next POS Campaign![\/vc_custom_heading][vc_empty_space empty_h=“2″][vc_button radius=“btn-square“ border_animation=“btn-ripple-out“ hover_fx=“outlined“ outline=“yes“ custom_typo=“yes“ font_family=“font-175017″ font_weight=“300″ letter_spacing=“fontspace-143559″ border_width=“0″ display=“inline“ link=“url:mailto%3Anewbiz%40liganova.com|title:POS|target:_blank|“ uncode_shortcode_id=“206272″]Contact Us![\/vc_button][\/vc_column_inner][\/vc_row_inner][vc_empty_space empty_h=“2″][vc_empty_space empty_h=“2″][vc_empty_space empty_h=“2″][\/vc_column][\/vc_row][vc_row][vc_column width=“1\/1″][uncode_block id=“88868″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

ADIDAS<\/p>\n","protected":false},"author":13,"featured_media":109687,"parent":0,"menu_order":1,"comment_status":"open","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"footnotes":""},"portfolio_category":[263,376],"class_list":["post-109704","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-adidas-de","portfolio_category-brand-experience-de"],"_links":{"self":[{"href":"https:\/\/liganova.com\/de\/wp-json\/wp\/v2\/portfolio\/109704","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/liganova.com\/de\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/liganova.com\/de\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/liganova.com\/de\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/liganova.com\/de\/wp-json\/wp\/v2\/comments?post=109704"}],"version-history":[{"count":25,"href":"https:\/\/liganova.com\/de\/wp-json\/wp\/v2\/portfolio\/109704\/revisions"}],"predecessor-version":[{"id":131076,"href":"https:\/\/liganova.com\/de\/wp-json\/wp\/v2\/portfolio\/109704\/revisions\/131076"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/liganova.com\/de\/wp-json\/wp\/v2\/media\/109687"}],"wp:attachment":[{"href":"https:\/\/liganova.com\/de\/wp-json\/wp\/v2\/media?parent=109704"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/liganova.com\/de\/wp-json\/wp\/v2\/portfolio_category?post=109704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}