{"id":84107,"date":"2019-08-12T13:21:09","date_gmt":"2019-08-12T13:21:09","guid":{"rendered":"https:\/\/www.liganova.com\/portfolio\/nite-jogger\/"},"modified":"2024-11-28T09:58:16","modified_gmt":"2024-11-28T09:58:16","slug":"nite-jogger","status":"publish","type":"portfolio","link":"https:\/\/liganova.com\/de\/portfolio\/nite-jogger\/","title":{"rendered":"Nite Jogger"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row unlock_row_content=&#8220;yes&#8220; row_height_percent=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;1&#8243; medium_visibility=&#8220;yes&#8220; mobile_visibility=&#8220;yes&#8220; el_class=&#8220;sticky-header&#8220;][vc_column column_width_percent=&#8220;100&#8243; position_vertical=&#8220;middle&#8220; gutter_size=&#8220;3&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_visibility=&#8220;yes&#8220; medium_width=&#8220;0&#8243; mobile_visibility=&#8220;yes&#8220; mobile_width=&#8220;0&#8243; width=&#8220;1\/6&#8243;][\/vc_column][vc_column column_width_percent=&#8220;100&#8243; position_vertical=&#8220;middle&#8220; align_horizontal=&#8220;align_center&#8220; gutter_size=&#8220;1&#8243; style=&#8220;light&#8220; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;4\/6&#8243;][vc_custom_heading text_font=&#8220;font-164739&#8243; text_size=&#8220;fontsize-141602&#8243; text_weight=&#8220;300&#8243; text_transform=&#8220;uppercase&#8220; el_class=&#8220;portfolio-heading&#8220;]Adidas[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8220;h1&#8243; text_font=&#8220;font-175017&#8243; text_size=&#8220;fontsize-137643&#8243; text_weight=&#8220;300&#8243; text_space=&#8220;fontspace-143559&#8243;]POS Campaign \u2013 Nite Jogger[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=&#8220;100&#8243; position_vertical=&#8220;middle&#8220; align_horizontal=&#8220;align_right&#8220; gutter_size=&#8220;3&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_visibility=&#8220;yes&#8220; medium_width=&#8220;0&#8243; mobile_visibility=&#8220;yes&#8220; mobile_width=&#8220;0&#8243; width=&#8220;1\/6&#8243;][vc_column_text]<a class=\"close-button\" href=\"https:\/\/liganova.com\/de\/#selected-works\"><br \/>\n<img decoding=\"async\" src=\"https:\/\/liganova.com\/wp-content\/uploads\/2019\/08\/icon-close-bl.svg\" alt=\"Close\" width=\"50\" \/><br \/>\n<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8220;yes&#8220; row_height_percent=&#8220;0&#8243; override_padding=&#8220;yes&#8220; h_padding=&#8220;2&#8243; top_padding=&#8220;1&#8243; bottom_padding=&#8220;2&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;1&#8243; desktop_visibility=&#8220;yes&#8220; el_class=&#8220;inverted-device-order&#8220;][vc_column column_width_percent=&#8220;100&#8243; position_horizontal=&#8220;left&#8220; position_vertical=&#8220;middle&#8220; gutter_size=&#8220;1&#8243; style=&#8220;light&#8220; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;5&#8243; mobile_width=&#8220;0&#8243; width=&#8220;2\/3&#8243;][vc_empty_space empty_h=&#8220;2&#8243; mobile_visibility=&#8220;yes&#8220;][vc_custom_heading heading_semantic=&#8220;p&#8220; text_font=&#8220;font-164739&#8243; text_size=&#8220;fontsize-141602&#8243; text_weight=&#8220;300&#8243; text_transform=&#8220;uppercase&#8220; el_class=&#8220;portfolio-heading&#8220;]Adidas[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8220;p&#8220; text_font=&#8220;font-175017&#8243; text_size=&#8220;fontsize-137643&#8243; text_weight=&#8220;300&#8243; text_space=&#8220;fontspace-143559&#8243;]POS Campaign \u2013 Nite Jogger[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=&#8220;100&#8243; position_horizontal=&#8220;right&#8220; position_vertical=&#8220;middle&#8220; align_horizontal=&#8220;align_right&#8220; gutter_size=&#8220;3&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; align_medium=&#8220;align_right_tablet&#8220; medium_width=&#8220;3&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/3&#8243;][vc_column_text]<a href=\"https:\/\/liganova.com\/de\/#selected-works\"><br \/>\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2019\/08\/icon-close-bl.svg\" alt=\"Close\" width=\"25\" \/><br \/>\n<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8220;1\/1&#8243;][vc_single_image media=&#8220;82583&#8243; media_width_percent=&#8220;100&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8220;0&#8243; override_padding=&#8220;yes&#8220; h_padding=&#8220;2&#8243; top_padding=&#8220;3&#8243; bottom_padding=&#8220;3&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243;][vc_column width=&#8220;1\/1&#8243;][vc_row_inner][vc_column_inner column_width_percent=&#8220;70&#8243; position_horizontal=&#8220;left&#8220; gutter_size=&#8220;1&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/1&#8243;][vc_custom_heading heading_semantic=&#8220;p&#8220; text_font=&#8220;font-164739&#8243; text_size=&#8220;fontsize-141602&#8243; text_weight=&#8220;300&#8243; text_transform=&#8220;uppercase&#8220; el_class=&#8220;portfolio-heading&#8220;]Spot on! Sneakers f\u00fcr alle, die in der Dunkelheit auffallen wollen[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_column_text]Adidas ver\u00f6ffentlichte den neuen Sneaker \u201eNite Jogger\u201c \u2013 eine Neuinterpretation des Originals der 1980er Jahre. Mit seiner strahlenden Sichtbarkeit passt er perfekt zu n\u00e4chtlichen urbanen Entdeckern. Die Ladenkommunikation der Kampagne greift das Hauptmerkmal des Schuhs auf: die Reflektion. Sie l\u00e4dt Passanten dazu ein, mit Blitzlicht zu fotografieren, um das leuchtende Schuhwerk zu entdecken.<\/p>\n<p>Die \u201eNite Jogger\u201c-Kampagne wurde in \u00fcber 45 adidas Originals, Sport- und Franchise-Gesch\u00e4ften in ganz Europa realisiert, darunter die Flagships in London, Wien, Madrid und Mailand. Neben den Fensterinstallationen und Instore-Launch-Zonen fand eine spezielle Aktivierung in den Berliner Sp\u00e4tis statt: Kunden konnten ihre eigenen Sneakers gewinnen, indem sie Rubbellose erwarben.[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8220;yes&#8220; row_height_percent=&#8220;0&#8243; override_padding=&#8220;yes&#8220; h_padding=&#8220;0&#8243; top_padding=&#8220;3&#8243; bottom_padding=&#8220;2&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243;][vc_column column_width_use_pixel=&#8220;yes&#8220; align_horizontal=&#8220;align_center&#8220; gutter_size=&#8220;5&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/1&#8243; column_width_pixel=&#8220;1200&#8243;][vc_gallery el_id=&#8220;gallery-469984&#8243; type=&#8220;carousel&#8220; medias=&#8220;80328,80329,80330,80331,80332,80333&#8243; carousel_lg=&#8220;1&#8243; carousel_md=&#8220;1&#8243; carousel_sm=&#8220;1&#8243; thumb_size=&#8220;sixteen-nine&#8220; gutter_size=&#8220;6&#8243; media_items=&#8220;&#8220; carousel_type=&#8220;fade&#8220; carousel_interval=&#8220;0&#8243; carousel_navspeed=&#8220;400&#8243; carousel_loop=&#8220;yes&#8220; carousel_nav=&#8220;yes&#8220; carousel_nav_skin=&#8220;dark&#8220; carousel_dots=&#8220;yes&#8220; carousel_dots_space=&#8220;yes&#8220; carousel_dots_mobile=&#8220;yes&#8220; stage_padding=&#8220;15&#8243; single_overlay_opacity=&#8220;1&#8243; single_image_anim=&#8220;no&#8220; single_padding=&#8220;2&#8243; single_border=&#8220;yes&#8220;][vc_empty_space empty_h=&#8220;2&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243;][vc_column width=&#8220;1\/1&#8243;][vc_column_text uncode_shortcode_id=&#8220;198843&#8243;]LIGANOVA plante und realisierte die Schaufenster sowie Verkaufsfl\u00e4che und war verantwortlich f\u00fcr Konzept, Design und Umsetzung des Berlin \u201cSp\u00e4tis\u201d.<br \/>\n[\/vc_column_text][vc_empty_space empty_h=&#8220;2&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8220;1\/1&#8243;][vc_empty_space empty_h=&#8220;2&#8243;][vc_empty_space empty_h=&#8220;2&#8243;][vc_row_inner limit_content=&#8220;&#8220;][vc_column_inner column_width_use_pixel=&#8220;yes&#8220; align_horizontal=&#8220;align_center&#8220; gutter_size=&#8220;3&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/1&#8243; column_width_pixel=&#8220;750&#8243;][vc_custom_heading text_font=&#8220;font-164739&#8243; text_size=&#8220;fontsize-263856&#8243; text_weight=&#8220;300&#8243; el_class=&#8220;portfolio-heading&#8220;]Interessiert? Kontaktiere uns f\u00fcr deine n\u00e4chste POS-Kampagne![\/vc_custom_heading][vc_empty_space empty_h=&#8220;2&#8243;][vc_button radius=&#8220;btn-square&#8220; border_animation=&#8220;btn-ripple-out&#8220; hover_fx=&#8220;outlined&#8220; outline=&#8220;yes&#8220; custom_typo=&#8220;yes&#8220; font_family=&#8220;font-175017&#8243; font_weight=&#8220;300&#8243; letter_spacing=&#8220;fontspace-143559&#8243; border_width=&#8220;0&#8243; display=&#8220;inline&#8220; link=&#8220;url:mailto%3Anewbiz%40liganova.com|title:POS|target:_blank|&#8220; uncode_shortcode_id=&#8220;179607&#8243;]Contact Us![\/vc_button][\/vc_column_inner][\/vc_row_inner][vc_empty_space empty_h=&#8220;2&#8243;][vc_empty_space empty_h=&#8220;2&#8243;][vc_empty_space empty_h=&#8220;2&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8220;1\/1&#8243;][uncode_block id=&#8220;88868&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Adidas<\/p>\n","protected":false},"author":18,"featured_media":82583,"parent":0,"menu_order":147,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"footnotes":""},"portfolio_category":[263,269],"class_list":["post-84107","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-adidas-de","portfolio_category-point-of-sale-campaigns-de"],"_links":{"self":[{"href":"https:\/\/liganova.com\/de\/wp-json\/wp\/v2\/portfolio\/84107","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/liganova.com\/de\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/liganova.com\/de\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/liganova.com\/de\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/liganova.com\/de\/wp-json\/wp\/v2\/comments?post=84107"}],"version-history":[{"count":24,"href":"https:\/\/liganova.com\/de\/wp-json\/wp\/v2\/portfolio\/84107\/revisions"}],"predecessor-version":[{"id":131152,"href":"https:\/\/liganova.com\/de\/wp-json\/wp\/v2\/portfolio\/84107\/revisions\/131152"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/liganova.com\/de\/wp-json\/wp\/v2\/media\/82583"}],"wp:attachment":[{"href":"https:\/\/liganova.com\/de\/wp-json\/wp\/v2\/media?parent=84107"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/liganova.com\/de\/wp-json\/wp\/v2\/portfolio_category?post=84107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}