{"id":86819,"date":"2021-03-01T12:49:56","date_gmt":"2021-03-01T12:49:56","guid":{"rendered":"https:\/\/liganova.com\/?post_type=portfolio&#038;p=86819"},"modified":"2024-11-28T09:57:46","modified_gmt":"2024-11-28T09:57:46","slug":"world-explorations","status":"publish","type":"portfolio","link":"https:\/\/liganova.com\/de\/portfolio\/world-explorations\/","title":{"rendered":"World Explorations"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row unlock_row_content=&#8220;yes&#8220; row_height_percent=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;1&#8243; medium_visibility=&#8220;yes&#8220; mobile_visibility=&#8220;yes&#8220; el_class=&#8220;sticky-header&#8220;][vc_column column_width_percent=&#8220;100&#8243; position_vertical=&#8220;middle&#8220; gutter_size=&#8220;3&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_visibility=&#8220;yes&#8220; medium_width=&#8220;0&#8243; mobile_visibility=&#8220;yes&#8220; mobile_width=&#8220;0&#8243; width=&#8220;1\/6&#8243;][\/vc_column][vc_column column_width_percent=&#8220;100&#8243; position_vertical=&#8220;middle&#8220; align_horizontal=&#8220;align_center&#8220; gutter_size=&#8220;1&#8243; style=&#8220;light&#8220; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;4\/6&#8243;][vc_custom_heading text_font=&#8220;font-164739&#8243; text_size=&#8220;fontsize-141602&#8243; text_weight=&#8220;300&#8243; text_transform=&#8220;uppercase&#8220; el_class=&#8220;portfolio-heading&#8220;]Nespresso[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8220;h1&#8243; text_font=&#8220;font-175017&#8243; text_size=&#8220;fontsize-137643&#8243; text_weight=&#8220;300&#8243; text_space=&#8220;fontspace-143559&#8243;]POS Campaign \u2013 World Explorations[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=&#8220;100&#8243; position_vertical=&#8220;middle&#8220; align_horizontal=&#8220;align_right&#8220; gutter_size=&#8220;3&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_visibility=&#8220;yes&#8220; medium_width=&#8220;0&#8243; mobile_visibility=&#8220;yes&#8220; mobile_width=&#8220;0&#8243; width=&#8220;1\/6&#8243;][vc_column_text]<a class=\"close-button\" href=\"https:\/\/liganova.com\/de\/#selected-works\"><br \/>\n<img decoding=\"async\" src=\"https:\/\/liganova.com\/wp-content\/uploads\/2019\/08\/icon-close-bl.svg\" alt=\"Close\" width=\"50\" \/><br \/>\n<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8220;yes&#8220; row_height_percent=&#8220;0&#8243; override_padding=&#8220;yes&#8220; h_padding=&#8220;2&#8243; top_padding=&#8220;1&#8243; bottom_padding=&#8220;2&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;1&#8243; desktop_visibility=&#8220;yes&#8220; el_class=&#8220;inverted-device-order&#8220;][vc_column column_width_percent=&#8220;100&#8243; position_horizontal=&#8220;left&#8220; position_vertical=&#8220;middle&#8220; gutter_size=&#8220;1&#8243; style=&#8220;light&#8220; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;5&#8243; mobile_width=&#8220;0&#8243; width=&#8220;2\/3&#8243;][vc_empty_space empty_h=&#8220;2&#8243; mobile_visibility=&#8220;yes&#8220;][vc_custom_heading heading_semantic=&#8220;p&#8220; text_font=&#8220;font-164739&#8243; text_size=&#8220;fontsize-141602&#8243; text_weight=&#8220;300&#8243; text_transform=&#8220;uppercase&#8220; el_class=&#8220;portfolio-heading&#8220;]Nespresso[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8220;p&#8220; text_font=&#8220;font-175017&#8243; text_size=&#8220;fontsize-137643&#8243; text_weight=&#8220;300&#8243; text_space=&#8220;fontspace-143559&#8243;]POS Campaign \u2013 World Explorations[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=&#8220;100&#8243; position_horizontal=&#8220;right&#8220; position_vertical=&#8220;middle&#8220; align_horizontal=&#8220;align_right&#8220; gutter_size=&#8220;3&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; align_medium=&#8220;align_right_tablet&#8220; medium_width=&#8220;3&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/3&#8243;][vc_column_text]<a href=\"https:\/\/liganova.com\/de\/#selected-works\"><br \/>\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2019\/08\/icon-close-bl.svg\" alt=\"Close\" width=\"25\" \/><br \/>\n<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8220;1\/1&#8243;][vc_single_image media=&#8220;92536&#8243; media_width_percent=&#8220;100&#8243; uncode_shortcode_id=&#8220;168722&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8220;0&#8243; override_padding=&#8220;yes&#8220; h_padding=&#8220;2&#8243; top_padding=&#8220;3&#8243; bottom_padding=&#8220;3&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243;][vc_column width=&#8220;1\/1&#8243;][vc_custom_heading text_font=&#8220;font-164739&#8243; text_size=&#8220;fontsize-141602&#8243; text_weight=&#8220;300&#8243; text_transform=&#8220;uppercase&#8220; el_class=&#8220;portfolio-heading&#8220;]LET&#8217;S GET PHYGITAL[\/vc_custom_heading][vc_column_text]Im Auftrag unseres Kunden Nespresso haben wir ein Schaufenster f\u00fcr die Shanghai Lungo Reihe entwickelt.<br \/>\nDiese phygitale Installation besteht nicht nur aus einem wundersch\u00f6nen Schaufenster, sondern beinhaltet auch ein einzigartiges AR-Erlebnis, womit das Projekt sowohl physisch als auch digital erlebbar ist.[\/vc_column_text][vc_column_text]Die Idee baut auf dem Thema des Shanghaier Laternenfestes auf: Am 15. Tag des ersten Monats des Mondkalenders werden Laternen mit kleinen Notizen und W\u00fcnschen f\u00fcr das kommende Jahr in die Luft geschickt. Die Laternen dienen nicht einfach als Lichtquelle oder Dekoration, sondern symbolisieren Wohlstand, Wiedersehen und eine strahlende Zukunft.[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8220;yes&#8220; row_height_percent=&#8220;0&#8243; override_padding=&#8220;yes&#8220; h_padding=&#8220;0&#8243; top_padding=&#8220;3&#8243; bottom_padding=&#8220;2&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243;][vc_column column_width_use_pixel=&#8220;yes&#8220; align_horizontal=&#8220;align_center&#8220; gutter_size=&#8220;5&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/1&#8243; column_width_pixel=&#8220;1200&#8243;][vc_gallery el_id=&#8220;gallery-469984&#8243; type=&#8220;carousel&#8220; medias=&#8220;86829,86831,86833,86835,86837&#8243; carousel_lg=&#8220;1&#8243; carousel_md=&#8220;1&#8243; carousel_sm=&#8220;1&#8243; thumb_size=&#8220;sixteen-nine&#8220; gutter_size=&#8220;6&#8243; media_items=&#8220;&#8220; carousel_type=&#8220;fade&#8220; carousel_interval=&#8220;0&#8243; carousel_navspeed=&#8220;400&#8243; carousel_loop=&#8220;yes&#8220; carousel_nav=&#8220;yes&#8220; carousel_nav_skin=&#8220;dark&#8220; carousel_dots=&#8220;yes&#8220; carousel_dots_space=&#8220;yes&#8220; carousel_dots_mobile=&#8220;yes&#8220; stage_padding=&#8220;15&#8243; single_overlay_opacity=&#8220;1&#8243; single_image_anim=&#8220;no&#8220; single_padding=&#8220;2&#8243; single_border=&#8220;yes&#8220;][vc_empty_space empty_h=&#8220;2&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243;][vc_column column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/1&#8243;][vc_column_text uncode_shortcode_id=&#8220;626036&#8243;]Um die kreative Idee hinter dem Shanghai Lungo Fenster digital zu erweitern, haben wir sie in ein AR-Erlebnis \u00fcbersetzt: Mit den entsprechenden Instagram- und Facebook-Filtern, die in Spark AR entwickelt wurden, k\u00f6nnt ihr diese einzigartige Tradition selbst erleben &#8211; Schreibt deinen Wunsch auf, h\u00e4ngt ihn an eine Lampe und lasst ihn aufgehen! Probiert es aus, wenn ihr an einem der Shanghai-Fenster vorbei kommt, auf dem ein QR Code steht.<\/p>\n<p>Den Filter findest du hier:[\/vc_column_text][vc_empty_space empty_h=&#8220;1&#8243;][vc_button border_animation=&#8220;btn-ripple-out&#8220; hover_fx=&#8220;outlined&#8220; outline=&#8220;yes&#8220; custom_typo=&#8220;yes&#8220; font_family=&#8220;font-175017&#8243; font_weight=&#8220;300&#8243; letter_spacing=&#8220;fontspace-143559&#8243; border_width=&#8220;0&#8243; display=&#8220;inline&#8220; link=&#8220;url:https%3A%2F%2Fwww.instagram.com%2Far%2F729201504371297%2F|title:Landscape%20Filter|target:_blank|&#8220;]Landscape[\/vc_button][vc_button border_animation=&#8220;btn-ripple-out&#8220; hover_fx=&#8220;outlined&#8220; outline=&#8220;yes&#8220; custom_typo=&#8220;yes&#8220; font_family=&#8220;font-175017&#8243; font_weight=&#8220;300&#8243; letter_spacing=&#8220;fontspace-143559&#8243; border_width=&#8220;0&#8243; display=&#8220;inline&#8220; link=&#8220;url:https%3A%2F%2Fwww.instagram.com%2Far%2F106583284633740%2F|title:Selfie%20Filter|target:_blank|&#8220;]Selfie[\/vc_button][vc_column_text]Window design by <u><a href=\"https:\/\/www.futurebrand.com\/\" target=\"_blank\" rel=\"noopener\">FutureBrand<\/a><u><\/u><\/u>[\/vc_column_text][vc_empty_space empty_h=&#8220;2&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8220;1\/1&#8243;][vc_empty_space empty_h=&#8220;2&#8243;][vc_empty_space empty_h=&#8220;2&#8243;][vc_row_inner limit_content=&#8220;&#8220;][vc_column_inner column_width_use_pixel=&#8220;yes&#8220; align_horizontal=&#8220;align_center&#8220; gutter_size=&#8220;3&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/1&#8243; column_width_pixel=&#8220;750&#8243;][vc_custom_heading text_font=&#8220;font-164739&#8243; text_size=&#8220;fontsize-263856&#8243; text_weight=&#8220;300&#8243; el_class=&#8220;portfolio-heading&#8220;]Interessiert? Kontaktiere uns f\u00fcr deine n\u00e4chste POS-Kampagne![\/vc_custom_heading][vc_empty_space empty_h=&#8220;2&#8243;][vc_button radius=&#8220;btn-square&#8220; border_animation=&#8220;btn-ripple-out&#8220; hover_fx=&#8220;outlined&#8220; outline=&#8220;yes&#8220; custom_typo=&#8220;yes&#8220; font_family=&#8220;font-175017&#8243; font_weight=&#8220;300&#8243; letter_spacing=&#8220;fontspace-143559&#8243; border_width=&#8220;0&#8243; display=&#8220;inline&#8220; link=&#8220;url:mailto%3Anewbiz%40liganova.com|title:POS|target:_blank|&#8220; uncode_shortcode_id=&#8220;991331&#8243;]Contact Us![\/vc_button][\/vc_column_inner][\/vc_row_inner][vc_empty_space empty_h=&#8220;2&#8243;][vc_empty_space empty_h=&#8220;2&#8243;][vc_empty_space empty_h=&#8220;2&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8220;1\/1&#8243;][uncode_block id=&#8220;88868&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Nespresso<\/p>\n","protected":false},"author":13,"featured_media":86828,"parent":0,"menu_order":115,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"footnotes":""},"portfolio_category":[274,269],"class_list":["post-86819","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-nespresso-de","portfolio_category-point-of-sale-campaigns-de"],"_links":{"self":[{"href":"https:\/\/liganova.com\/de\/wp-json\/wp\/v2\/portfolio\/86819","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/liganova.com\/de\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/liganova.com\/de\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/liganova.com\/de\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/liganova.com\/de\/wp-json\/wp\/v2\/comments?post=86819"}],"version-history":[{"count":42,"href":"https:\/\/liganova.com\/de\/wp-json\/wp\/v2\/portfolio\/86819\/revisions"}],"predecessor-version":[{"id":131150,"href":"https:\/\/liganova.com\/de\/wp-json\/wp\/v2\/portfolio\/86819\/revisions\/131150"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/liganova.com\/de\/wp-json\/wp\/v2\/media\/86828"}],"wp:attachment":[{"href":"https:\/\/liganova.com\/de\/wp-json\/wp\/v2\/media?parent=86819"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/liganova.com\/de\/wp-json\/wp\/v2\/portfolio_category?post=86819"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}