{"id":88088,"date":"2021-04-21T17:21:49","date_gmt":"2021-04-21T17:21:49","guid":{"rendered":"https:\/\/liganova.com\/?post_type=portfolio&#038;p=88088"},"modified":"2024-11-28T09:37:55","modified_gmt":"2024-11-28T09:37:55","slug":"stan-smith-forever","status":"publish","type":"portfolio","link":"https:\/\/liganova.com\/de\/portfolio\/stan-smith-forever\/","title":{"rendered":"Stan Smith, Forever"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row unlock_row_content=&#8220;yes&#8220; row_height_percent=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;1&#8243; medium_visibility=&#8220;yes&#8220; mobile_visibility=&#8220;yes&#8220; el_class=&#8220;sticky-header&#8220;][vc_column column_width_percent=&#8220;100&#8243; position_vertical=&#8220;middle&#8220; gutter_size=&#8220;3&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_visibility=&#8220;yes&#8220; medium_width=&#8220;0&#8243; mobile_visibility=&#8220;yes&#8220; mobile_width=&#8220;0&#8243; width=&#8220;1\/6&#8243;][\/vc_column][vc_column column_width_percent=&#8220;100&#8243; position_vertical=&#8220;middle&#8220; align_horizontal=&#8220;align_center&#8220; gutter_size=&#8220;1&#8243; style=&#8220;light&#8220; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;4\/6&#8243;][vc_custom_heading text_font=&#8220;font-164739&#8243; text_size=&#8220;fontsize-141602&#8243; text_weight=&#8220;300&#8243; text_transform=&#8220;uppercase&#8220; el_class=&#8220;portfolio-heading&#8220;]Adidas[\/vc_custom_heading][vc_custom_heading text_font=&#8220;font-175017&#8243; text_size=&#8220;fontsize-137643&#8243; text_weight=&#8220;300&#8243; text_space=&#8220;fontspace-143559&#8243;]POS Campaign \u2013 Stan Smith, Forever[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=&#8220;100&#8243; position_vertical=&#8220;middle&#8220; align_horizontal=&#8220;align_right&#8220; gutter_size=&#8220;3&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_visibility=&#8220;yes&#8220; medium_width=&#8220;0&#8243; mobile_visibility=&#8220;yes&#8220; mobile_width=&#8220;0&#8243; width=&#8220;1\/6&#8243;][vc_column_text]<a class=\"close-button\" href=\"https:\/\/liganova.com\/de\/#selected-works\"><br \/>\n<img decoding=\"async\" src=\"https:\/\/liganova.com\/wp-content\/uploads\/2019\/08\/icon-close-bl.svg\" alt=\"Close\" width=\"50\" \/><br \/>\n<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8220;yes&#8220; row_height_percent=&#8220;0&#8243; override_padding=&#8220;yes&#8220; h_padding=&#8220;2&#8243; top_padding=&#8220;1&#8243; bottom_padding=&#8220;2&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;1&#8243; desktop_visibility=&#8220;yes&#8220; el_class=&#8220;inverted-device-order&#8220;][vc_column column_width_percent=&#8220;100&#8243; position_horizontal=&#8220;left&#8220; position_vertical=&#8220;middle&#8220; gutter_size=&#8220;1&#8243; style=&#8220;light&#8220; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;5&#8243; mobile_width=&#8220;0&#8243; width=&#8220;2\/3&#8243;][vc_empty_space empty_h=&#8220;2&#8243; mobile_visibility=&#8220;yes&#8220;][vc_custom_heading heading_semantic=&#8220;p&#8220; text_font=&#8220;font-164739&#8243; text_size=&#8220;fontsize-141602&#8243; text_weight=&#8220;300&#8243; text_transform=&#8220;uppercase&#8220; el_class=&#8220;portfolio-heading&#8220; uncode_shortcode_id=&#8220;916944&#8243;]Adidas[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8220;p&#8220; text_font=&#8220;font-175017&#8243; text_size=&#8220;fontsize-137643&#8243; text_weight=&#8220;300&#8243; text_space=&#8220;fontspace-143559&#8243; uncode_shortcode_id=&#8220;426540&#8243;]POS Campaign \u2013 Stan Smith, Forever[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=&#8220;100&#8243; position_horizontal=&#8220;right&#8220; position_vertical=&#8220;middle&#8220; align_horizontal=&#8220;align_right&#8220; gutter_size=&#8220;3&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; align_medium=&#8220;align_right_tablet&#8220; medium_width=&#8220;3&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/3&#8243;][vc_column_text]<a href=\"https:\/\/liganova.com\/de\/#selected-works\"><br \/>\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2019\/08\/icon-close-bl.svg\" alt=\"Close\" width=\"25\" \/><br \/>\n<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8220;1\/1&#8243;][vc_single_image media=&#8220;92546&#8243; media_width_percent=&#8220;100&#8243; uncode_shortcode_id=&#8220;913806&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243;][vc_column width=&#8220;1\/1&#8243;][vc_custom_heading heading_semantic=&#8220;h1&#8243; text_font=&#8220;font-164739&#8243; text_size=&#8220;fontsize-141602&#8243; text_weight=&#8220;300&#8243; text_transform=&#8220;uppercase&#8220; el_class=&#8220;portfolio-heading&#8220; uncode_shortcode_id=&#8220;145856&#8243;]MORE THAN JUST A CAMPAIGN[\/vc_custom_heading][vc_column_text]F\u00fcr unseren Kunden adidas realisierte LIGANOVA die Kampagne &#8222;Stan Smith, Forever&#8220;, inklusive Designentwicklung, Produktion, Projektmanagement, Umsetzung und Nachhaltigkeitsberatung. Die Kampagne erstreckt sich \u00fcber 23 Einzelhandelsgesch\u00e4fte in ganz Europa, darunter Flagship Stores in London, Barcelona, Madrid und Berlin &#8211; und au\u00dferdem mit einer wichtigen Botschaft.[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8220;yes&#8220; row_height_percent=&#8220;0&#8243; override_padding=&#8220;yes&#8220; h_padding=&#8220;0&#8243; top_padding=&#8220;3&#8243; bottom_padding=&#8220;2&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243;][vc_column column_width_use_pixel=&#8220;yes&#8220; align_horizontal=&#8220;align_center&#8220; gutter_size=&#8220;5&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/1&#8243; column_width_pixel=&#8220;1200&#8243;][vc_gallery el_id=&#8220;gallery-469984&#8243; type=&#8220;carousel&#8220; medias=&#8220;88067,88071,88073,88075,88077,88079,88085&#8243; carousel_lg=&#8220;1&#8243; carousel_md=&#8220;1&#8243; carousel_sm=&#8220;1&#8243; thumb_size=&#8220;sixteen-nine&#8220; gutter_size=&#8220;6&#8243; media_items=&#8220;&#8220; carousel_type=&#8220;fade&#8220; carousel_interval=&#8220;0&#8243; carousel_navspeed=&#8220;400&#8243; carousel_loop=&#8220;yes&#8220; carousel_nav=&#8220;yes&#8220; carousel_nav_skin=&#8220;dark&#8220; carousel_dots=&#8220;yes&#8220; carousel_dots_space=&#8220;yes&#8220; carousel_dots_mobile=&#8220;yes&#8220; stage_padding=&#8220;15&#8243; single_overlay_opacity=&#8220;1&#8243; single_image_anim=&#8220;no&#8220; single_padding=&#8220;2&#8243; single_border=&#8220;yes&#8220;][vc_empty_space empty_h=&#8220;2&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243;][vc_column width=&#8220;1\/1&#8243;][vc_column_text uncode_shortcode_id=&#8220;336132&#8243;]Bei der &#8222;Stan Smith, Forever&#8220;-Kampagne dreht sich alles um das Thema Nachhaltigkeit &#8211; und wie man sie im Einzelhandelsdesign umsetzt. Alle Materialien wurden so nachhaltig wie m\u00f6glich ausgew\u00e4hlt, von recyceltem Kunststoff bis hin zu Kartonagen, und es wurden keine PVC-haltigen Materialien verwendet; au\u00dferdem wurde durch die Verwendung von Fit-to-Size-Verpackungsmethoden der Abfall minimiert, was insgesamt zu CO<sub>2<\/sub>e-Einsparungen von mehr als 60% f\u00fchrte. Am Ende der Kampagne wird der Gro\u00dfteil des verwendeten Materials in unseren Recyclingkreislauf eingebracht, um ihm ein weiteres Leben zu geben.[\/vc_column_text][vc_column_text uncode_shortcode_id=&#8220;139882&#8243;]<\/p>\n<p style=\"text-align: left;\"><strong>64%<\/strong> Verringerung des CO<sub>2<\/sub> &#8211; Fu\u00dfabdrucks des Projekts.<\/p>\n<p>[\/vc_column_text][vc_column_text uncode_shortcode_id=&#8220;121682&#8243;]<\/p>\n<p style=\"text-align: left;\"><strong>60%<\/strong> CO<sub>2<\/sub> &#8211; Einsparung im Vergleich zu einem Benchmark der Sportindustrie.<\/p>\n<p>[\/vc_column_text][vc_column_text uncode_shortcode_id=&#8220;378575&#8243;]Am Ende der Kampagne wird der Gro\u00dfteil des Materials unserem Recyclingkreislauf zugef\u00fchrt, um ihm ein weiteres Leben zu erm\u00f6glichen.[\/vc_column_text][vc_empty_space empty_h=&#8220;2&#8243;][vc_row_inner row_inner_height_percent=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; limit_content=&#8220;&#8220;][vc_column_inner column_width_percent=&#8220;100&#8243; gutter_size=&#8220;1&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;4&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/2&#8243;][vc_custom_heading text_font=&#8220;font-164739&#8243; text_size=&#8220;fontsize-141602&#8243; text_weight=&#8220;300&#8243; text_transform=&#8220;uppercase&#8220; el_class=&#8220;portfolio-heading&#8220; uncode_shortcode_id=&#8220;198899&#8243;]Green Gen[\/vc_custom_heading][vc_empty_space empty_h=&#8220;2&#8243;][vc_custom_heading heading_semantic=&#8220;p&#8220; text_font=&#8220;font-175017&#8243; text_size=&#8220;fontsize-131472&#8243; text_weight=&#8220;300&#8243; text_height=&#8220;fontheight-109813&#8243; uncode_shortcode_id=&#8220;155848&#8243;]Im Rahmen unserer Green Gen-Initiative erstellen wir CO2-optimierte globale Point-of-Sale-Kampagnen f\u00fcr eine nachhaltige Zukunft &#8211; und ver\u00e4ndern so die Umweltauswirkungen des Handelsmarketings nachhaltig.[\/vc_custom_heading][vc_empty_space empty_h=&#8220;2&#8243;][vc_button radius=&#8220;btn-square&#8220; border_animation=&#8220;btn-ripple-out&#8220; hover_fx=&#8220;outlined&#8220; outline=&#8220;yes&#8220; custom_typo=&#8220;yes&#8220; font_family=&#8220;font-175017&#8243; font_weight=&#8220;300&#8243; letter_spacing=&#8220;fontspace-143559&#8243; border_width=&#8220;0&#8243; display=&#8220;inline&#8220; link=&#8220;url:https%3A%2F%2Fgreengen.liganova.com%2Fde%2F|title:Green%20Gen%20by%20LIGANOVA|target:_blank|&#8220; uncode_shortcode_id=&#8220;569173&#8243;]Mehr[\/vc_button][\/vc_column_inner][vc_column_inner column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;4&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/2&#8243;][vc_single_image media=&#8220;97351&#8243; media_width_percent=&#8220;90&#8243; media_ratio=&#8220;three-two&#8220; uncode_shortcode_id=&#8220;853850&#8243;][\/vc_column_inner][\/vc_row_inner][vc_empty_space empty_h=&#8220;2&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8220;1\/1&#8243;][vc_empty_space empty_h=&#8220;2&#8243;][vc_empty_space empty_h=&#8220;2&#8243;][vc_row_inner limit_content=&#8220;&#8220;][vc_column_inner column_width_use_pixel=&#8220;yes&#8220; align_horizontal=&#8220;align_center&#8220; gutter_size=&#8220;3&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/1&#8243; column_width_pixel=&#8220;750&#8243;][vc_custom_heading text_font=&#8220;font-164739&#8243; text_size=&#8220;fontsize-263856&#8243; text_weight=&#8220;300&#8243; el_class=&#8220;portfolio-heading&#8220;]Interessiert? Kontaktiere uns f\u00fcr deine n\u00e4chste POS-Kampagne![\/vc_custom_heading][vc_empty_space empty_h=&#8220;2&#8243;][vc_button radius=&#8220;btn-square&#8220; border_animation=&#8220;btn-ripple-out&#8220; hover_fx=&#8220;outlined&#8220; outline=&#8220;yes&#8220; custom_typo=&#8220;yes&#8220; font_family=&#8220;font-175017&#8243; font_weight=&#8220;300&#8243; letter_spacing=&#8220;fontspace-143559&#8243; border_width=&#8220;0&#8243; display=&#8220;inline&#8220; link=&#8220;url:mailto%3Anewbiz%40liganova.com|title:POS|target:_blank|&#8220; uncode_shortcode_id=&#8220;201000&#8243;]Contact Us![\/vc_button][\/vc_column_inner][\/vc_row_inner][vc_empty_space empty_h=&#8220;2&#8243;][vc_empty_space empty_h=&#8220;2&#8243;][vc_empty_space empty_h=&#8220;2&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8220;1\/1&#8243;][uncode_block id=&#8220;88868&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Adidas<\/p>\n","protected":false},"author":13,"featured_media":88095,"parent":0,"menu_order":4,"comment_status":"open","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"footnotes":""},"portfolio_category":[263,269],"class_list":["post-88088","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-adidas-de","portfolio_category-point-of-sale-campaigns-de"],"_links":{"self":[{"href":"https:\/\/liganova.com\/de\/wp-json\/wp\/v2\/portfolio\/88088","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/liganova.com\/de\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/liganova.com\/de\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/liganova.com\/de\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/liganova.com\/de\/wp-json\/wp\/v2\/comments?post=88088"}],"version-history":[{"count":78,"href":"https:\/\/liganova.com\/de\/wp-json\/wp\/v2\/portfolio\/88088\/revisions"}],"predecessor-version":[{"id":131109,"href":"https:\/\/liganova.com\/de\/wp-json\/wp\/v2\/portfolio\/88088\/revisions\/131109"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/liganova.com\/de\/wp-json\/wp\/v2\/media\/88095"}],"wp:attachment":[{"href":"https:\/\/liganova.com\/de\/wp-json\/wp\/v2\/media?parent=88088"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/liganova.com\/de\/wp-json\/wp\/v2\/portfolio_category?post=88088"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}