{"id":89686,"date":"2021-07-19T09:55:53","date_gmt":"2021-07-19T09:55:53","guid":{"rendered":"https:\/\/liganova.com\/portfolio\/y-our-way-masterpieces-2021\/"},"modified":"2024-11-28T10:01:40","modified_gmt":"2024-11-28T10:01:40","slug":"y-our-way-masterpieces-2021","status":"publish","type":"portfolio","link":"https:\/\/liganova.com\/de\/portfolio\/y-our-way-masterpieces-2021\/","title":{"rendered":"Y\/our Way Masterpieces"},"content":{"rendered":"

[vc_row unlock_row_content=“yes“ row_height_percent=“0″ overlay_alpha=“50″ gutter_size=“3″ column_width_percent=“100″ shift_y=“0″ z_index=“1″ medium_visibility=“yes“ mobile_visibility=“yes“ el_class=“sticky-header“][vc_column column_width_percent=“100″ position_vertical=“middle“ gutter_size=“3″ overlay_alpha=“50″ shift_x=“0″ shift_y=“0″ shift_y_down=“0″ z_index=“0″ medium_visibility=“yes“ medium_width=“0″ mobile_visibility=“yes“ mobile_width=“0″ width=“1\/6″][\/vc_column][vc_column column_width_percent=“100″ position_vertical=“middle“ align_horizontal=“align_center“ gutter_size=“1″ style=“light“ overlay_alpha=“50″ shift_x=“0″ shift_y=“0″ shift_y_down=“0″ z_index=“0″ medium_width=“0″ mobile_width=“0″ width=“4\/6″][vc_custom_heading text_font=“font-164739″ text_size=“fontsize-141602″ text_weight=“300″ text_transform=“uppercase“ el_class=“portfolio-heading“]Linde Material Handling[\/vc_custom_heading][vc_custom_heading heading_semantic=“h1″ text_font=“font-175017″ text_size=“fontsize-137643″ text_weight=“300″ text_space=“fontspace-143559″ uncode_shortcode_id=“159226″]Brand Experience \u2013 Y\/our Way Masterpieces[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=“100″ position_vertical=“middle“ align_horizontal=“align_right“ gutter_size=“3″ overlay_alpha=“50″ shift_x=“0″ shift_y=“0″ shift_y_down=“0″ z_index=“0″ medium_visibility=“yes“ medium_width=“0″ mobile_visibility=“yes“ mobile_width=“0″ width=“1\/6″][vc_column_text]
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\n<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=“yes“ row_height_percent=“0″ override_padding=“yes“ h_padding=“2″ top_padding=“1″ bottom_padding=“2″ overlay_alpha=“50″ gutter_size=“3″ column_width_percent=“100″ shift_y=“0″ z_index=“1″ desktop_visibility=“yes“ el_class=“inverted-device-order“][vc_column column_width_percent=“100″ position_horizontal=“left“ position_vertical=“middle“ gutter_size=“1″ style=“light“ overlay_alpha=“50″ shift_x=“0″ shift_y=“0″ shift_y_down=“0″ z_index=“0″ medium_width=“5″ mobile_width=“0″ width=“2\/3″][vc_empty_space empty_h=“2″ mobile_visibility=“yes“][vc_custom_heading heading_semantic=“p“ text_font=“font-164739″ text_size=“fontsize-141602″ text_weight=“300″ text_transform=“uppercase“ el_class=“portfolio-heading“]Linde Material Handling[\/vc_custom_heading][vc_custom_heading heading_semantic=“p“ text_font=“font-175017″ text_size=“fontsize-137643″ text_weight=“300″ text_space=“fontspace-143559″ uncode_shortcode_id=“149875″]Brand Experience \u2013 Y\/our Way Masterpieces[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=“100″ position_horizontal=“right“ position_vertical=“middle“ align_horizontal=“align_right“ gutter_size=“3″ overlay_alpha=“50″ shift_x=“0″ shift_y=“0″ shift_y_down=“0″ z_index=“0″ align_medium=“align_right_tablet“ medium_width=“3″ mobile_width=“0″ width=“1\/3″][vc_column_text]
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\n<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=“yes“ row_height_percent=“0″ override_padding=“yes“ h_padding=“0″ top_padding=“3″ bottom_padding=“2″ overlay_alpha=“50″ gutter_size=“3″ column_width_percent=“100″ shift_y=“0″ z_index=“0″][vc_column column_width_use_pixel=“yes“ align_horizontal=“align_center“ gutter_size=“5″ overlay_alpha=“50″ shift_x=“0″ shift_y=“0″ shift_y_down=“0″ z_index=“0″ medium_width=“0″ mobile_width=“0″ width=“1\/1″ column_width_pixel=“1200″][vc_gallery el_id=“gallery-469984″ type=“carousel“ medias=“89678,89670,89680,89676,89672,89674,89682″ carousel_lg=“1″ carousel_md=“1″ carousel_sm=“1″ thumb_size=“sixteen-nine“ gutter_size=“6″ media_items=““ carousel_type=“fade“ carousel_interval=“0″ carousel_navspeed=“400″ carousel_loop=“yes“ carousel_nav=“yes“ carousel_nav_skin=“dark“ carousel_dots=“yes“ carousel_dots_space=“yes“ carousel_dots_mobile=“yes“ stage_padding=“15″ single_overlay_opacity=“1″ single_image_anim=“no“ single_padding=“2″ single_border=“yes“][\/vc_column][\/vc_row][vc_row row_height_percent=“0″ override_padding=“yes“ h_padding=“2″ top_padding=“3″ bottom_padding=“3″ overlay_alpha=“50″ gutter_size=“3″ column_width_percent=“100″ shift_y=“0″ z_index=“0″][vc_column width=“1\/1″][vc_row_inner][vc_column_inner column_width_percent=“70″ position_horizontal=“left“ gutter_size=“1″ overlay_alpha=“50″ shift_x=“0″ shift_y=“0″ shift_y_down=“0″ z_index=“0″ medium_width=“0″ mobile_width=“0″ width=“1\/1″][vc_custom_heading heading_semantic=“p“ text_font=“font-164739″ text_size=“fontsize-141602″ text_weight=“300″ text_transform=“uppercase“ el_class=“portfolio-heading“ uncode_shortcode_id=“371326″]HERVORHEBEN DER MARKE LINDE [\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_column_text uncode_shortcode_id=“991182″]Als Lead-Agentur entwickelte LIGANOVA mit unserem Kunden Linde Material Handling \u2013 einem weltweit agierenden Hersteller von Gabelstaplern und Lagertechnikger\u00e4ten sowie L\u00f6sungs- und Serviceanbieter f\u00fcr die Intralogistik \u2013 das Multi-Launch-Event und die Masterpieces-Kampagne als neue, innovative Form der Markenpr\u00e4sentation.. Wir begleiteten das Projekt von der Konzeption und Kreation, \u00fcber die Planung bis hin zur Umsetzung und Durchf\u00fchrung.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=“1\/1″][vc_single_image media=“89668″ media_width_percent=“100″][\/vc_column][\/vc_row][vc_row][vc_column width=“1\/1″][vc_column_text uncode_shortcode_id=“331351″]Die Werte und Produkte der Linde Material Handling waren auf verschiedenste Weise erlebbar und strahlten in einem ganz besonderen Licht<\/p>\n

Als internes digitales Event f\u00fcr das gesamte Vertriebsnetz bot der Multi-Launch<\/a> die M\u00f6glichkeit, die neuen Produkte & L\u00f6sungen von Linde MH hautnah zu erleben.<\/p>\n

Als eine einzigartige Produktpr\u00e4sentation, zeigte der Masterpieces Clip alle Highlights des Jahres eingebettet auf einer Microsite, w\u00e4hrend die Masterpieces To Go Content Snippets ein bestimmtes Produkt in den Vordergrund stellten. Auf diese Weise wurde die jeweilige Anwendung f\u00fcr die Kunden deutlicher und detailreicher veranschaulicht. Die Clips sind auch \u00fcber das Event hinaus auf der Masterpieces-Website<\/a> verf\u00fcgbar.[\/vc_column_text][vc_empty_space empty_h=“1″][vc_column_text uncode_shortcode_id=“105319″]Zum Abschluss der Kampagne fand einen ganzen Monat lang die Roadshow Masterpieces Live statt. Mit insgesamt f\u00fcnf Stationen quer durch Deutschland deckte dieses Live-Event-Konzept den gesamten deutschen Markt ab. Ausgew\u00e4hlte Kunden hatten die M\u00f6glichkeit, durch Indoor- und Outdoor-Attraktionen, die brandneuen Produkte live zu erleben und Probe zu fahren. Alle anderen M\u00e4rkte von Linde erhielten einen Konzept-Leitfaden zur Durchf\u00fchrung von Masterpieces Live in ihrem jeweiligen Land, angepasst an die lokalen Anforderungen.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=“1\/1″][vc_empty_space empty_h=“2″][vc_empty_space empty_h=“2″][vc_row_inner limit_content=““][vc_column_inner column_width_use_pixel=“yes“ align_horizontal=“align_center“ gutter_size=“3″ overlay_alpha=“50″ shift_x=“0″ shift_y=“0″ shift_y_down=“0″ z_index=“0″ medium_width=“0″ mobile_width=“0″ width=“1\/1″ column_width_pixel=“750″][vc_custom_heading text_font=“font-164739″ text_size=“fontsize-263856″ text_weight=“300″ el_class=“portfolio-heading“]Interessiert? Kontaktiere uns f\u00fcr deinen n\u00e4chsten Experience Space!
\n[\/vc_custom_heading][vc_empty_space empty_h=“2″][vc_button radius=“btn-square“ border_animation=“btn-ripple-out“ hover_fx=“outlined“ outline=“yes“ custom_typo=“yes“ font_family=“font-175017″ font_weight=“300″ letter_spacing=“fontspace-143559″ border_width=“0″ display=“inline“ link=“url:mailto%3Anewbiz%40liganova.com|title:EXSO|target:_blank|“ uncode_shortcode_id=“106822″]Contact Us![\/vc_button][\/vc_column_inner][\/vc_row_inner][vc_empty_space empty_h=“2″][vc_empty_space empty_h=“2″][vc_empty_space empty_h=“2″][\/vc_column][\/vc_row][vc_row][vc_column width=“1\/1″][uncode_block id=“88849″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

LINDE MATERIAL HANDLING<\/p>\n","protected":false},"author":13,"featured_media":89669,"parent":0,"menu_order":112,"comment_status":"open","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"footnotes":""},"portfolio_category":[281,342],"class_list":["post-89686","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-experience-solutions-de","portfolio_category-linde-material-handling-de"],"_links":{"self":[{"href":"https:\/\/liganova.com\/de\/wp-json\/wp\/v2\/portfolio\/89686","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/liganova.com\/de\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/liganova.com\/de\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/liganova.com\/de\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/liganova.com\/de\/wp-json\/wp\/v2\/comments?post=89686"}],"version-history":[{"count":35,"href":"https:\/\/liganova.com\/de\/wp-json\/wp\/v2\/portfolio\/89686\/revisions"}],"predecessor-version":[{"id":131159,"href":"https:\/\/liganova.com\/de\/wp-json\/wp\/v2\/portfolio\/89686\/revisions\/131159"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/liganova.com\/de\/wp-json\/wp\/v2\/media\/89669"}],"wp:attachment":[{"href":"https:\/\/liganova.com\/de\/wp-json\/wp\/v2\/media?parent=89686"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/liganova.com\/de\/wp-json\/wp\/v2\/portfolio_category?post=89686"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}