{"id":91159,"date":"2021-11-04T12:06:06","date_gmt":"2021-11-04T12:06:06","guid":{"rendered":"https:\/\/liganova.com\/portfolio\/les-twins\/"},"modified":"2024-11-28T10:05:44","modified_gmt":"2024-11-28T10:05:44","slug":"les-twins","status":"publish","type":"portfolio","link":"https:\/\/liganova.com\/de\/portfolio\/les-twins\/","title":{"rendered":"Les Twins"},"content":{"rendered":"

[vc_row unlock_row_content=“yes“ row_height_percent=“0″ overlay_alpha=“50″ gutter_size=“3″ column_width_percent=“100″ shift_y=“0″ z_index=“1″ medium_visibility=“yes“ mobile_visibility=“yes“ el_class=“sticky-header“][vc_column column_width_percent=“100″ position_vertical=“middle“ gutter_size=“3″ overlay_alpha=“50″ shift_x=“0″ shift_y=“0″ shift_y_down=“0″ z_index=“0″ medium_visibility=“yes“ medium_width=“0″ mobile_visibility=“yes“ mobile_width=“0″ width=“1\/6″][\/vc_column][vc_column column_width_percent=“100″ position_vertical=“middle“ align_horizontal=“align_center“ gutter_size=“1″ style=“light“ overlay_alpha=“50″ shift_x=“0″ shift_y=“0″ shift_y_down=“0″ z_index=“0″ medium_width=“0″ mobile_width=“0″ width=“4\/6″][vc_custom_heading text_font=“font-164739″ text_size=“fontsize-141602″ text_weight=“300″ text_transform=“uppercase“ el_class=“portfolio-heading“ uncode_shortcode_id=“169649″]HENNESSY[\/vc_custom_heading][vc_custom_heading heading_semantic=“h1″ text_font=“font-175017″ text_size=“fontsize-137643″ text_weight=“300″ text_space=“fontspace-143559″ uncode_shortcode_id=“191861″]Brand Experience \u2013 Very Special x Les Twins[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=“100″ position_vertical=“middle“ align_horizontal=“align_right“ gutter_size=“3″ overlay_alpha=“50″ shift_x=“0″ shift_y=“0″ shift_y_down=“0″ z_index=“0″ medium_visibility=“yes“ medium_width=“0″ mobile_visibility=“yes“ mobile_width=“0″ width=“1\/6″][vc_column_text uncode_shortcode_id=“904889″]
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\n<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=“yes“ row_height_percent=“0″ override_padding=“yes“ h_padding=“2″ top_padding=“1″ bottom_padding=“2″ overlay_alpha=“50″ gutter_size=“3″ column_width_percent=“100″ shift_y=“0″ z_index=“1″ desktop_visibility=“yes“ el_class=“inverted-device-order“][vc_column column_width_percent=“100″ position_horizontal=“left“ position_vertical=“middle“ gutter_size=“1″ style=“light“ overlay_alpha=“50″ shift_x=“0″ shift_y=“0″ shift_y_down=“0″ z_index=“0″ medium_width=“5″ mobile_width=“0″ width=“2\/3″][vc_empty_space empty_h=“2″][vc_custom_heading heading_semantic=“p“ text_font=“font-164739″ text_size=“fontsize-141602″ text_weight=“300″ text_transform=“uppercase“ el_class=“portfolio-heading“ uncode_shortcode_id=“143372″]HENNESSY[\/vc_custom_heading][vc_custom_heading heading_semantic=“p“ text_font=“font-175017″ text_size=“fontsize-137643″ text_weight=“300″ text_space=“fontspace-143559″ uncode_shortcode_id=“287103″]Brand Experience \u2013 Very Special x Les Twins[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=“100″ position_horizontal=“right“ position_vertical=“middle“ align_horizontal=“align_right“ gutter_size=“3″ overlay_alpha=“50″ shift_x=“0″ shift_y=“0″ shift_y_down=“0″ z_index=“0″ align_medium=“align_right_tablet“ medium_width=“3″ mobile_width=“0″ width=“1\/3″][vc_column_text uncode_shortcode_id=“443629″]
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\n<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=“1\/1″][vc_single_image media=“92544″ media_width_percent=“100″ uncode_shortcode_id=“781614″][\/vc_column][\/vc_row][vc_row][vc_column width=“1\/1″][vc_custom_heading heading_semantic=“p“ text_font=“font-164739″ text_size=“fontsize-141602″ text_weight=“300″ text_transform=“uppercase“ el_class=“portfolio-heading“ uncode_shortcode_id=“120141″]MOVE OUT LOUD[\/vc_custom_heading][vc_column_text uncode_shortcode_id=“161096″]F\u00fcr die \u201aVery Special\u2018 Limited Edition hat sich unser Kunde und renommierter Brandy-Hersteller Hennessy mit dem franz\u00f6sischen Tanz- und Kreativdirektorenduo Laurent und Larry Bourgeois, auch bekannt als Les Twins, zusammengetan. Gemeinsam brachten sie die limitierte Edition \u201eHennessy Very Special x Les Twins\u201c auf den Markt, ein doppeltes Highlight, das den Puls der Stra\u00dfenkultur zum Ausdruck bringt und die Bewegungen des franz\u00f6sischen Duos auf den Etiketten der Flaschen zeigt, die durch Motion Capture verewigt wurden.<\/p>\n

Um diese kreative Formation zu feiern, fand die Markteinf\u00fchrung f\u00fcr die DACH-M\u00e4rkte im Rahmen eines Erlebnis-Events im Berliner House of Weekend statt, bei dem jeder sein t\u00e4nzerisches Talent zum besten geben. Und das war nicht alles: Les Twins selbst begeisterten das Publikum mit einer Performance und gaben einige ihrer F\u00e4higkeiten in einer Masterclass weiter, die sie f\u00fcr unsere G\u00e4ste veranstalteten.[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=“yes“ row_height_percent=“0″ override_padding=“yes“ h_padding=“0″ top_padding=“3″ bottom_padding=“2″ overlay_alpha=“50″ gutter_size=“3″ column_width_percent=“100″ shift_y=“0″ z_index=“0″][vc_column column_width_use_pixel=“yes“ align_horizontal=“align_center“ gutter_size=“5″ overlay_alpha=“50″ shift_x=“0″ shift_y=“0″ shift_y_down=“0″ z_index=“0″ medium_width=“0″ mobile_width=“0″ width=“1\/1″ column_width_pixel=“1200″][vc_gallery el_id=“gallery-4699123″ type=“carousel“ medias=“91465,91467,91469,91471,91473,91475,91477″ carousel_lg=“1″ carousel_md=“1″ carousel_sm=“1″ thumb_size=“sixteen-nine“ gutter_size=“6″ media_items=““ carousel_type=“fade“ carousel_interval=“0″ carousel_navspeed=“400″ carousel_loop=“yes“ carousel_nav=“yes“ carousel_nav_skin=“dark“ carousel_dots=“yes“ carousel_dots_space=“yes“ carousel_dots_mobile=“yes“ stage_padding=“15″ single_overlay_opacity=“1″ single_image_anim=“no“ single_padding=“2″ single_border=“yes“ uncode_shortcode_id=“138849″][vc_empty_space empty_h=“2″][\/vc_column][\/vc_row][vc_row][vc_column width=“1\/1″][vc_column_text uncode_shortcode_id=“149837″]Direkt im Anschluss an die Veranstaltung wurde eine globale Social-Media-Aktivierung gestartet, die urbane Tanz-Crews f\u00fcr einen (freundschaftlichen) Dance-Off direkt auf den Stra\u00dfen der Stadt zusammenbrachte. So kamen einige der professionellsten T\u00e4nzer der Stadt zusammen, um sich k\u00fcnstlerisch auszutoben, indem sie auf dem eigens entwickelten Longplayer auf \u201cPlay\u201d dr\u00fcckten.<\/p>\n

LIGANOVA war f\u00fcr das gesamte Launch Event verantwortlich, von der Konzeption \u00fcber die Planung bis hin zur Umsetzung. Dar\u00fcber hinaus wurde LIGANOVA mit der Strategie, dem Storyboard und der Vor-Ort-Produktion des Social Media Kampagnenfilms von Hennessy beauftragt, der Teil der globalen Kampagne war.
\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=“1\/1″][vc_empty_space empty_h=“2″][vc_empty_space empty_h=“2″][vc_row_inner limit_content=““][vc_column_inner column_width_use_pixel=“yes“ align_horizontal=“align_center“ gutter_size=“3″ overlay_alpha=“50″ shift_x=“0″ shift_y=“0″ shift_y_down=“0″ z_index=“0″ medium_width=“0″ mobile_width=“0″ width=“1\/1″ column_width_pixel=“750″][vc_custom_heading text_font=“font-164739″ text_size=“fontsize-263856″ text_weight=“300″ el_class=“portfolio-heading“]Interessiert? Kontaktiere uns f\u00fcr deinen n\u00e4chsten Experience Space!
\n[\/vc_custom_heading][vc_empty_space empty_h=“2″][vc_button radius=“btn-square“ border_animation=“btn-ripple-out“ hover_fx=“outlined“ outline=“yes“ custom_typo=“yes“ font_family=“font-175017″ font_weight=“300″ letter_spacing=“fontspace-143559″ border_width=“0″ display=“inline“ link=“url:mailto%3Anewbiz%40liganova.com|title:EXSO|target:_blank|“ uncode_shortcode_id=“907146″]Contact Us![\/vc_button][\/vc_column_inner][\/vc_row_inner][vc_empty_space empty_h=“2″][vc_empty_space empty_h=“2″][vc_empty_space empty_h=“2″][\/vc_column][\/vc_row][vc_row][vc_column width=“1\/1″][uncode_block id=“88982″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

HENNESSY<\/p>\n","protected":false},"author":13,"featured_media":91464,"parent":0,"menu_order":95,"comment_status":"open","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"footnotes":""},"portfolio_category":[281,279],"class_list":["post-91159","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-experience-solutions-de","portfolio_category-hennessy-de"],"_links":{"self":[{"href":"https:\/\/liganova.com\/de\/wp-json\/wp\/v2\/portfolio\/91159","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/liganova.com\/de\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/liganova.com\/de\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/liganova.com\/de\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/liganova.com\/de\/wp-json\/wp\/v2\/comments?post=91159"}],"version-history":[{"count":27,"href":"https:\/\/liganova.com\/de\/wp-json\/wp\/v2\/portfolio\/91159\/revisions"}],"predecessor-version":[{"id":131171,"href":"https:\/\/liganova.com\/de\/wp-json\/wp\/v2\/portfolio\/91159\/revisions\/131171"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/liganova.com\/de\/wp-json\/wp\/v2\/media\/91464"}],"wp:attachment":[{"href":"https:\/\/liganova.com\/de\/wp-json\/wp\/v2\/media?parent=91159"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/liganova.com\/de\/wp-json\/wp\/v2\/portfolio_category?post=91159"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}