{"id":109275,"date":"2024-07-08T13:40:55","date_gmt":"2024-07-08T13:40:55","guid":{"rendered":"https:\/\/liganova.com\/?p=109275"},"modified":"2024-09-25T14:39:17","modified_gmt":"2024-09-25T14:39:17","slug":"wv-8","status":"publish","type":"post","link":"https:\/\/liganova.com\/de\/wv-8\/","title":{"rendered":"W&#038;V"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row unlock_row_content=&#8220;yes&#8220; row_height_percent=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;1&#8243; medium_visibility=&#8220;yes&#8220; mobile_visibility=&#8220;yes&#8220; el_class=&#8220;sticky-header&#8220;][vc_column column_width_percent=&#8220;100&#8243; position_vertical=&#8220;middle&#8220; gutter_size=&#8220;3&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_visibility=&#8220;yes&#8220; medium_width=&#8220;0&#8243; mobile_visibility=&#8220;yes&#8220; mobile_width=&#8220;0&#8243; width=&#8220;1\/6&#8243;][\/vc_column][vc_column column_width_percent=&#8220;100&#8243; position_vertical=&#8220;middle&#8220; align_horizontal=&#8220;align_center&#8220; gutter_size=&#8220;1&#8243; style=&#8220;light&#8220; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;4\/6&#8243;][vc_custom_heading heading_semantic=&#8220;h1&#8243; text_font=&#8220;font-164739&#8243; text_size=&#8220;fontsize-141602&#8243; text_weight=&#8220;300&#8243; text_transform=&#8220;uppercase&#8220; el_class=&#8220;portfolio-heading&#8220; uncode_shortcode_id=&#8220;169215&#8243;]Liganova @ W&amp;V[\/vc_custom_heading][vc_custom_heading text_font=&#8220;font-175017&#8243; text_size=&#8220;fontsize-137643&#8243; text_weight=&#8220;300&#8243; text_space=&#8220;fontspace-143559&#8243;]Latest in the press[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=&#8220;100&#8243; 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shift_y=&#8220;0&#8243; z_index=&#8220;1&#8243; desktop_visibility=&#8220;yes&#8220; el_class=&#8220;inverted-device-order&#8220;][vc_column column_width_percent=&#8220;100&#8243; position_horizontal=&#8220;left&#8220; position_vertical=&#8220;middle&#8220; gutter_size=&#8220;1&#8243; style=&#8220;light&#8220; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;5&#8243; mobile_width=&#8220;0&#8243; width=&#8220;2\/3&#8243;][vc_empty_space empty_h=&#8220;2&#8243; mobile_visibility=&#8220;yes&#8220;][vc_custom_heading heading_semantic=&#8220;p&#8220; text_font=&#8220;font-164739&#8243; text_size=&#8220;fontsize-141602&#8243; text_weight=&#8220;300&#8243; text_transform=&#8220;uppercase&#8220; el_class=&#8220;portfolio-heading&#8220; uncode_shortcode_id=&#8220;171125&#8243;]Liganova @ W&amp;V[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8220;p&#8220; text_font=&#8220;font-175017&#8243; 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text_transform=&#8220;uppercase&#8220; el_class=&#8220;portfolio-heading&#8220; uncode_shortcode_id=&#8220;164541&#8243;]Eine neue \u00c4ra der Markenf\u00fchrung: Authentizit\u00e4t und Verantwortung[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8220;937388&#8243;]In einer Zeit, in der die Weltwirtschaft und die gesellschaftliche Stabilit\u00e4t durch anhaltende Krisen herausgefordert werden, stehen Unternehmen vor einem Umbruch in der Markenf\u00fchrung. LIGANOVA CEO Timo Sch\u00f6nauer fasst in seinem Gastartikel f\u00fcr die W&#038;V zusammen, worauf es f\u00fcr zukunftsstarke Marken ankommt. [\/vc_column_text][vc_empty_space empty_h=&#8220;2&#8243;][vc_button radius=&#8220;btn-square&#8220; border_animation=&#8220;btn-ripple-out&#8220; hover_fx=&#8220;outlined&#8220; outline=&#8220;yes&#8220; custom_typo=&#8220;yes&#8220; font_family=&#8220;font-175017&#8243; font_weight=&#8220;300&#8243; letter_spacing=&#8220;fontspace-143559&#8243; border_width=&#8220;0&#8243; display=&#8220;inline&#8220; link=&#8220;url:https%3A%2F%2Fwww.wuv.de%2FThemen%2FMarke%2FEine-neue-Aera-der-Markenfuehrung-Authentizitaet-und-Verantwortung|title:W%26V|target:_blank|&#8220; uncode_shortcode_id=&#8220;885957&#8243;]Read now[\/vc_button][\/vc_column][\/vc_row][vc_row][vc_column column_width_percent=&#8220;100&#8243; gutter_size=&#8220;1&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/1&#8243;][vc_row_inner limit_content=&#8220;&#8220;][vc_column_inner width=&#8220;1\/1&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; inverted_device_order=&#8220;yes&#8220;][vc_column_inner column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;4&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/2&#8243;][vc_raw_html]W3NoYXJpZmZd[\/vc_raw_html][\/vc_column_inner][vc_column_inner column_width_percent=&#8220;100&#8243; align_horizontal=&#8220;align_right&#8220; gutter_size=&#8220;3&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;4&#8243; align_mobile=&#8220;align_left_mobile&#8220; mobile_width=&#8220;0&#8243; width=&#8220;1\/2&#8243;][vc_custom_heading heading_semantic=&#8220;p&#8220; text_font=&#8220;font-175017&#8243; text_size=&#8220;fontsize-213190&#8243; text_weight=&#8220;300&#8243; text_transform=&#8220;uppercase&#8220; text_space=&#8220;fontspace-143559&#8243; uncode_shortcode_id=&#8220;328072&#8243;]Any questions? 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