{"id":134905,"date":"2025-06-25T15:57:05","date_gmt":"2025-06-25T13:57:05","guid":{"rendered":"https:\/\/liganova.com\/?p=134905"},"modified":"2025-06-25T15:57:05","modified_gmt":"2025-06-25T13:57:05","slug":"liganova-mash-geht-an-den-start","status":"publish","type":"post","link":"https:\/\/liganova.com\/de\/liganova-mash-geht-an-den-start\/","title":{"rendered":"LIGANOVA MaSH! geht an den Start"},"content":{"rendered":"

[vc_row unlock_row_content=“yes“ row_height_percent=“0″ overlay_alpha=“50″ gutter_size=“3″ column_width_percent=“100″ shift_y=“0″ z_index=“1″ medium_visibility=“yes“ mobile_visibility=“yes“ el_class=“sticky-header“][vc_column column_width_percent=“100″ position_vertical=“middle“ gutter_size=“3″ overlay_alpha=“50″ shift_x=“0″ shift_y=“0″ shift_y_down=“0″ z_index=“0″ medium_visibility=“yes“ medium_width=“0″ mobile_visibility=“yes“ mobile_width=“0″ width=“1\/6″][\/vc_column][vc_column column_width_percent=“100″ position_vertical=“middle“ align_horizontal=“align_center“ gutter_size=“1″ overlay_alpha=“50″ shift_x=“0″ shift_y=“0″ shift_y_down=“0″ z_index=“0″ medium_width=“0″ mobile_width=“0″ width=“4\/6″][vc_column_text][\/vc_column_text][vc_custom_heading text_font=“font-164739″ text_size=“fontsize-164925″ text_weight=“300″ text_transform=“uppercase“ el_class=“portfolio-heading“]Press News[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=“100″ position_vertical=“middle“ align_horizontal=“align_right“ gutter_size=“3″ overlay_alpha=“50″ shift_x=“0″ shift_y=“0″ shift_y_down=“0″ z_index=“0″ medium_visibility=“yes“ medium_width=“0″ mobile_visibility=“yes“ mobile_width=“0″ width=“1\/6″][vc_column_text uncode_shortcode_id=“147945″]
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\n<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=“yes“ row_height_percent=“0″ override_padding=“yes“ h_padding=“2″ top_padding=“1″ bottom_padding=“2″ overlay_alpha=“50″ gutter_size=“3″ column_width_percent=“100″ shift_y=“0″ z_index=“1″ desktop_visibility=“yes“ el_class=“inverted-device-order“][vc_column column_width_percent=“100″ position_horizontal=“left“ position_vertical=“middle“ gutter_size=“1″ overlay_alpha=“50″ shift_x=“0″ shift_y=“0″ shift_y_down=“0″ z_index=“0″ medium_width=“5″ mobile_width=“0″ width=“2\/3″][vc_empty_space empty_h=“2″ mobile_visibility=“yes“][vc_column_text][\/vc_column_text][vc_custom_heading text_font=“font-164739″ text_size=“fontsize-137643″ text_weight=“300″ text_transform=“uppercase“ el_class=“portfolio-heading“]Press News[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=“100″ position_horizontal=“right“ position_vertical=“middle“ align_horizontal=“align_right“ gutter_size=“3″ overlay_alpha=“50″ shift_x=“0″ shift_y=“0″ shift_y_down=“0″ z_index=“0″ align_medium=“align_right_tablet“ medium_width=“3″ mobile_width=“0″ width=“1\/3″][vc_column_text uncode_shortcode_id=“446160″]
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\n<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column column_width_percent=“100″ gutter_size=“3″ overlay_alpha=“50″ shift_x=“0″ shift_y=“0″ shift_y_down=“0″ z_index=“0″ medium_width=“0″ mobile_width=“0″ width=“1\/1″][vc_single_image media=“134862″ media_width_percent=“100″ uncode_shortcode_id=“411858″][\/vc_column][\/vc_row][vc_row row_height_percent=“0″ override_padding=“yes“ h_padding=“2″ top_padding=“0″ bottom_padding=“2″ overlay_alpha=“50″ gutter_size=“3″ column_width_percent=“100″ shift_y=“0″ z_index=“0″ uncode_shortcode_id=“121643″][vc_column column_width_percent=“100″ gutter_size=“3″ overlay_alpha=“50″ shift_x=“0″ shift_y=“0″ shift_y_down=“0″ z_index=“0″ medium_width=“4″ mobile_width=“4″ width=“1\/2″ uncode_shortcode_id=“208698″][vc_custom_heading heading_semantic=“p“ text_font=“font-175017″ text_size=“fontsize-213190″ text_weight=“300″ text_space=“fontspace-143559″ uncode_shortcode_id=“103937″]04-06-2025[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=“100″ align_horizontal=“align_right“ gutter_size=“3″ overlay_alpha=“50″ shift_x=“0″ shift_y=“0″ shift_y_down=“0″ z_index=“0″ medium_width=“4″ mobile_width=“4″ width=“1\/2″ el_id=“buttons-class“ uncode_shortcode_id=“140936″][vc_custom_heading heading_semantic=“p“ text_font=“font-175017″ text_size=“fontsize-213190″ text_weight=“300″ text_space=“fontspace-143559″ uncode_shortcode_id=“128745″ el_class=“btn-press-dl“]<\/i>download<\/a>[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=“0″ overlay_alpha=“50″ gutter_size=“3″ column_width_percent=“100″ shift_y=“0″ z_index=“0″][vc_column column_width_use_pixel=“yes“ gutter_size=“3″ overlay_alpha=“50″ shift_x=“0″ shift_y=“0″ shift_y_down=“0″ z_index=“0″ medium_width=“0″ mobile_width=“0″ width=“1\/1″ uncode_shortcode_id=“189838″ column_width_pixel=“900″][vc_row_inner][vc_column_inner column_width_percent=“90″ position_horizontal=“left“ gutter_size=“3″ overlay_alpha=“50″ shift_x=“0″ shift_y=“0″ shift_y_down=“0″ z_index=“0″ medium_width=“0″ mobile_width=“0″ width=“1\/1″][vc_custom_heading heading_semantic=“h1″ text_font=“font-164739″ text_size=“fontsize-426367″ text_weight=“300″ text_transform=“uppercase“ el_class=“portfolio-heading“ uncode_shortcode_id=“105075″]LIGANOVA MaSH! geht an den Start[\/vc_custom_heading][vc_column_text uncode_shortcode_id=“214233″]Mit LIGANOVA MASH! st\u00e4rkt die LIGANOVA Group ihr Portfolio gezielt um Social-Media- und Markenf\u00fchrungs-Expertise \u2013 und gewinnt zugleich einen neuen Etat von BMW.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner column_width_percent=“100″ position_horizontal=“left“ gutter_size=“3″ overlay_alpha=“50″ shift_x=“0″ shift_y=“0″ shift_y_down=“0″ z_index=“0″ medium_width=“0″ mobile_width=“0″ width=“1\/1″ uncode_shortcode_id=“148897″][vc_column_text el_class=“press-paragraph“ uncode_shortcode_id=“194621″]Stuttgart\/M\u00fcnchen\/London 24. Juni 2025 – <\/b>Die bisherige Customized Agency TheGame firmiert am Londoner Standort ab sofort unter dem Namen LIGANOVA Mash und wird vollst\u00e4ndig in das Marken\u00f6kosystem der LIGANOVA Group integriert. Mit diesem Schritt baut die Gruppe ihre Expertise in den Bereichen Social Media und digitale Markenf\u00fchrung gezielt aus und st\u00e4rkt damit ihr Leistungsangebot \u2013 sowohl f\u00fcr Bestandskunden als auch im Neugesch\u00e4ft. Ein besonderer Meilenstein zum Start: Die langj\u00e4hrige Zusammenarbeit mit der BMW Group wird verl\u00e4ngert. LIGANOVA Mash Ltd. verantwortet weiterhin die internationalen Social-Media-Kan\u00e4le des Automobilherstellers.\u00a0<\/span>[\/vc_column_text][vc_column_text el_class=“press-paragraph“ uncode_shortcode_id=“125277″]Die rund 50-k\u00f6pfige internationale Agentur LIGANOVA Mash wird von Gesch\u00e4ftsf\u00fchrer James Walkinshaw geleitet. Sein Anspruch: \u201eWir verstehen uns als Geschichtenerz\u00e4hler f\u00fcr eine neue Generation. Wir denken \u00fcber traditionelle Kampagnenformate hinaus und erwecken Marken zum Leben, indem wir Online-Communities authentisch und emotional ansprechen.\u201d[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=“yes“ row_height_percent=“0″ override_padding=“yes“ h_padding=“0″ top_padding=“3″ bottom_padding=“2″ overlay_alpha=“50″ gutter_size=“3″ column_width_percent=“100″ shift_y=“0″ z_index=“0″][vc_column column_width_percent=“100″ align_horizontal=“align_center“ gutter_size=“5″ overlay_alpha=“50″ shift_x=“0″ shift_y=“0″ shift_y_down=“0″ z_index=“0″ medium_width=“0″ mobile_width=“0″ width=“1\/1″ uncode_shortcode_id=“104121″][vc_single_image media=“134860″ media_width_use_pixel=“yes“ alignment=“center“ uncode_shortcode_id=“178327″ media_width_pixel=“900″][\/vc_column][\/vc_row][vc_row row_height_percent=“0″ override_padding=“yes“ h_padding=“2″ top_padding=“0″ bottom_padding=“2″ overlay_alpha=“50″ gutter_size=“3″ column_width_percent=“100″ shift_y=“0″ z_index=“0″ uncode_shortcode_id=“121643″][vc_column column_width_percent=“100″ gutter_size=“3″ overlay_alpha=“50″ shift_x=“0″ shift_y=“0″ shift_y_down=“0″ z_index=“0″ medium_width=“4″ mobile_width=“4″ width=“1\/2″ uncode_shortcode_id=“208698″][vc_custom_heading heading_semantic=“p“ text_font=“font-175017″ text_size=“fontsize-213190″ text_weight=“300″ text_space=“fontspace-143559″ uncode_shortcode_id=“615434″]James Walkinshaw[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=“0″ overlay_alpha=“50″ gutter_size=“3″ column_width_percent=“100″ shift_y=“0″ z_index=“0″][vc_column column_width_use_pixel=“yes“ gutter_size=“3″ overlay_alpha=“50″ shift_x=“0″ shift_y=“0″ shift_y_down=“0″ z_index=“0″ medium_width=“0″ mobile_width=“0″ width=“1\/1″ uncode_shortcode_id=“189838″ column_width_pixel=“900″][vc_row_inner][vc_column_inner column_width_use_pixel=“yes“ position_horizontal=“left“ gutter_size=“3″ overlay_alpha=“50″ shift_x=“0″ shift_y=“0″ shift_y_down=“0″ z_index=“0″ medium_width=“0″ mobile_width=“0″ width=“1\/1″ uncode_shortcode_id=“317328″ column_width_pixel=“1200″][vc_column_text el_class=“press-paragraph“ uncode_shortcode_id=“133792″]Auch Torsten Dietz, Co-CEO der LIGANOVA Group, betont die strategische Bedeutung des Neustarts: \u201eMit LIGANOVA Mash vervollst\u00e4ndigen wir unser Leistungsportfolio f\u00fcr ganzheitliche Markenerlebnisse \u2013 von physischen Spaces bis zu digitalen Touchpoints. Die Mash-Unit st\u00e4rkt unsere F\u00e4higkeit, Marken emotional, kreativ und kanal\u00fcbergreifend zu inszenieren und wirkungsvoll zu positionieren.\u201c[\/vc_column_text][vc_column_text el_class=“press-paragraph“ uncode_shortcode_id=“190013″]Credits:<\/strong> LIGANOVA Group<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=“1\/1″][uncode_block id=“88710″][\/vc_column][\/vc_row][vc_row unlock_row_content=“yes“ row_height_percent=“0″ override_padding=“yes“ h_padding=“0″ top_padding=“3″ bottom_padding=“2″ overlay_alpha=“50″ gutter_size=“3″ column_width_percent=“100″ shift_y=“0″ z_index=“0″][vc_column column_width_use_pixel=“yes“ align_horizontal=“align_center“ gutter_size=“5″ overlay_alpha=“50″ shift_x=“0″ shift_y=“0″ shift_y_down=“0″ z_index=“0″ medium_width=“0″ mobile_width=“0″ width=“1\/1″ column_width_pixel=“1200″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

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