{"id":85585,"date":"2020-04-30T12:08:45","date_gmt":"2020-04-30T12:08:45","guid":{"rendered":"https:\/\/liganova.com\/white-paper\/"},"modified":"2024-11-21T15:05:05","modified_gmt":"2024-11-21T15:05:05","slug":"white-paper-old","status":"publish","type":"post","link":"https:\/\/liganova.com\/de\/white-paper-old\/","title":{"rendered":"WHITE PAPER"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row unlock_row_content=&#8220;yes&#8220; row_height_percent=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;1&#8243; medium_visibility=&#8220;yes&#8220; mobile_visibility=&#8220;yes&#8220; el_class=&#8220;sticky-header&#8220;][vc_column column_width_percent=&#8220;100&#8243; position_vertical=&#8220;middle&#8220; gutter_size=&#8220;3&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_visibility=&#8220;yes&#8220; medium_width=&#8220;0&#8243; mobile_visibility=&#8220;yes&#8220; mobile_width=&#8220;0&#8243; width=&#8220;1\/6&#8243;][vc_custom_heading heading_semantic=&#8220;p&#8220; text_font=&#8220;font-175017&#8243; text_size=&#8220;fontsize-137643&#8243; text_weight=&#8220;300&#8243; text_space=&#8220;fontspace-143559&#8243;]<a href=\"https:\/\/liganova.com\/de\/#newsroom\">zur\u00fcck<\/a>[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=&#8220;100&#8243; position_vertical=&#8220;middle&#8220; align_horizontal=&#8220;align_center&#8220; gutter_size=&#8220;1&#8243; style=&#8220;light&#8220; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;4\/6&#8243;][vc_custom_heading text_font=&#8220;font-164739&#8243; text_size=&#8220;fontsize-141602&#8243; text_weight=&#8220;300&#8243; text_transform=&#8220;uppercase&#8220; el_class=&#8220;portfolio-heading&#8220;]White Paper[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8220;h1&#8243; text_font=&#8220;font-175017&#8243; text_size=&#8220;fontsize-137643&#8243; text_weight=&#8220;300&#8243; text_space=&#8220;fontspace-143559&#8243; uncode_shortcode_id=&#8220;210300&#8243;]Konsumverhalten Post-Corona[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=&#8220;100&#8243; position_vertical=&#8220;middle&#8220; align_horizontal=&#8220;align_right&#8220; gutter_size=&#8220;3&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_visibility=&#8220;yes&#8220; medium_width=&#8220;0&#8243; mobile_visibility=&#8220;yes&#8220; mobile_width=&#8220;0&#8243; width=&#8220;1\/6&#8243;][vc_column_text uncode_shortcode_id=&#8220;918744&#8243;]<a class=\"close-button\" href=\"https:\/\/liganova.com\/de\/newsroom\/white-papers\/\"><br \/>\n<img decoding=\"async\" src=\"https:\/\/liganova.com\/wp-content\/uploads\/2019\/08\/icon-close-bl.svg\" alt=\"Close\" width=\"50\" \/><br \/>\n<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8220;yes&#8220; 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el_class=&#8220;portfolio-heading&#8220;]White Paper[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8220;p&#8220; text_font=&#8220;font-175017&#8243; text_size=&#8220;fontsize-137643&#8243; text_weight=&#8220;300&#8243; text_space=&#8220;fontspace-143559&#8243;]Konsumverhalten Post-Corona[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=&#8220;100&#8243; position_horizontal=&#8220;right&#8220; position_vertical=&#8220;middle&#8220; align_horizontal=&#8220;align_right&#8220; gutter_size=&#8220;3&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; align_medium=&#8220;align_right_tablet&#8220; medium_width=&#8220;3&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/3&#8243;][vc_column_text uncode_shortcode_id=&#8220;108899&#8243;]<a href=\"https:\/\/liganova.com\/de\/newsroom\/white-papers\/\"><br \/>\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2019\/08\/icon-close-bl.svg\" alt=\"Close\" width=\"25\" \/><br \/>\n<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8220;0&#8243; override_padding=&#8220;yes&#8220; h_padding=&#8220;0&#8243; top_padding=&#8220;3&#8243; bottom_padding=&#8220;2&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243;][vc_column column_width_use_pixel=&#8220;yes&#8220; align_horizontal=&#8220;align_center&#8220; gutter_size=&#8220;5&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/1&#8243; column_width_pixel=&#8220;1200&#8243;][vc_single_image media=&#8220;83934&#8243; media_width_percent=&#8220;100&#8243;][vc_empty_space empty_h=&#8220;2&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243;][vc_column width=&#8220;1\/1&#8243;][vc_row_inner row_inner_height_percent=&#8220;0&#8243; overlay_alpha=&#8220;57&#8243; gutter_size=&#8220;3&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; limit_content=&#8220;&#8220;][vc_column_inner column_width_percent=&#8220;60&#8243; position_horizontal=&#8220;left&#8220; gutter_size=&#8220;3&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/1&#8243;][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-164739&#8243; text_size=&#8220;fontsize-141602&#8243; text_weight=&#8220;300&#8243; text_transform=&#8220;uppercase&#8220; el_class=&#8220;portfolio-heading&#8220; uncode_shortcode_id=&#8220;169168&#8243;]SZENARIEN EINER VER\u00c4NDERTEN GESELLSCHAFT UND SCHLUSSFOLGERUNGEN F\u00dcR UNTERNEHMEN[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_column_text]Die Welt fragt sich, wie die Realit\u00e4t aussehen wird, wenn wir aus der gegenw\u00e4rtigen Krise herauskommen. Die Strategieexperten unseres Beratungsunternehmens <a href=\"https:\/\/liganova.com\/de\/creativestrategy-consulting\/\"><span style=\"text-decoration: underline;\">LIGA2037<\/span><\/a> haben sich dieser Frage umfassend angenommen und m\u00f6gliche, kontrastierende Szenarien entwickelt, die skizzieren wie wir in Zukunft gemeinsam leben, einkaufen, arbeiten und reisen werden. Diese Szenarien finden sich zusammengefasst im White Paper \u201eThe Consumer Post Corona\u201c:<\/p>\n<p>Je fr\u00fcher sich die Einzelh\u00e4ndler mit den sich \u00e4ndernden Bed\u00fcrfnissen und Verhaltensweisen der Verbraucher vertraut machen, desto gr\u00f6\u00dfer wird ihr Vorsprung in der Post-Corona-Welt sein. Unternehmen werden nur \u00fcberleben k\u00f6nnen, wenn sie genau wissen, wie der Konsument nach Corona tickt. Das White Paper enth\u00e4lt zus\u00e4tzlich ein Canvas zur Unterst\u00fctzung der Ideenfindung und hilft Unternehmen und Marken eigene Zukunftsszenarien zu entwickeln, um individuelle strategische und operative Handlungsfelder zu definieren.<\/p>\n<p>In unserem Business Bites-Artikel finden sich alle wichtigen Erkenntnisse aus dem White Paper, um einen Einblick zu bekommen wie die Zukunft aussehen k\u00f6nnte. Eine vollst\u00e4ndige Version des White-Papers einschlie\u00dflich Canvas ist kostenlos als Download verf\u00fcgbar.[\/vc_column_text][vc_empty_space empty_h=&#8220;1&#8243;][vc_column_text el_class=&#8220;btn-container btn-inline bi2019&#8243; uncode_shortcode_id=&#8220;983355&#8243;]<\/p>\n<p style=\"text-align: left;\"><a class=\"custom-link btn btn-custom-typo font-175017 font-weight-300 text-initial fontspace-143559 border-width-0 bi2019 btn-default btn-outline btn-icon-left btn-ripple-out btn-border-animated\" href=\"https:\/\/liga2037.com\/wp-content\/uploads\/2020\/04\/LIGANOVA_WhitePaper_TheConsumerPostCorona_en.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Download full version<\/a><\/p>\n<p>[\/vc_column_text][vc_column_text el_class=&#8220;btn-container btn-inline bi2019&#8243;]<\/p>\n<p style=\"text-align: left;\"><a class=\"custom-link btn btn-custom-typo font-175017 font-weight-300 text-initial fontspace-143559 border-width-0 bi2019 btn-default btn-outline btn-icon-left btn-ripple-out btn-border-animated\" href=\"https:\/\/medium.com\/businessbites\/en-post-corona-consumerism-society-retail-in-transition-5dcaa202edc2\" target=\"_blank\" rel=\"noopener noreferrer\">Business Bites<\/a><\/p>\n<p>[\/vc_column_text][vc_empty_space empty_h=&#8220;3&#8243;][vc_row_inner row_inner_height_percent=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; inverted_device_order=&#8220;yes&#8220;][vc_column_inner column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;4&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/2&#8243;][vc_raw_html]W3NoYXJpZmZd[\/vc_raw_html][\/vc_column_inner][vc_column_inner column_width_percent=&#8220;100&#8243; align_horizontal=&#8220;align_right&#8220; gutter_size=&#8220;3&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;4&#8243; align_mobile=&#8220;align_left_mobile&#8220; mobile_width=&#8220;0&#8243; width=&#8220;1\/2&#8243;][vc_custom_heading heading_semantic=&#8220;p&#8220; text_font=&#8220;font-175017&#8243; text_size=&#8220;fontsize-213190&#8243; text_weight=&#8220;300&#8243; text_transform=&#8220;uppercase&#8220; text_space=&#8220;fontspace-143559&#8243;]Any questions? <a href=\"mailto:Press@liganova.com\"><u>Email us<\/u><\/a>[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=&#8220;1\/1&#8243;][uncode_block id=&#8220;88656&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Konsumverhalten Post-Corona<\/p>\n","protected":false},"author":18,"featured_media":86784,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[363],"tags":[],"class_list":["post-85585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-knowledge-de"],"_links":{"self":[{"href":"https:\/\/liganova.com\/de\/wp-json\/wp\/v2\/posts\/85585","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/liganova.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/liganova.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/liganova.com\/de\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/liganova.com\/de\/wp-json\/wp\/v2\/comments?post=85585"}],"version-history":[{"count":45,"href":"https:\/\/liganova.com\/de\/wp-json\/wp\/v2\/posts\/85585\/revisions"}],"predecessor-version":[{"id":94511,"href":"https:\/\/liganova.com\/de\/wp-json\/wp\/v2\/posts\/85585\/revisions\/94511"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/liganova.com\/de\/wp-json\/wp\/v2\/media\/86784"}],"wp:attachment":[{"href":"https:\/\/liganova.com\/de\/wp-json\/wp\/v2\/media?parent=85585"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/liganova.com\/de\/wp-json\/wp\/v2\/categories?post=85585"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/liganova.com\/de\/wp-json\/wp\/v2\/tags?post=85585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}