Multisensory experiences for physical spaces through the interaction of brands, products and people.
Not so long ago, companies & brands focused on digitization. A mobile-first approach enabled technology on the go, but now things are shifting. As we become more connected, the emphasis must move to a location-first approach. Experimental spaces and areas are the source and interface of every digital interaction.
Creating content & relevance
When product presentations become programmed performances, installations convert to integrated story stages, and sales-driven approaches transform into editorials. As a result, target groups become your community and the brand becomes a platform.
“As algorithms become ubiquitous, real-world inspiration and experiences will be increasingly desirable and refreshing.”
Mathias Ullrich
Executive Management Experience Solutions

Each challenge is unique, each project is one of a kind: Our capabilities
No matter what format – product launch, corporate event, retail or pop-up space, exhibition, roadshow, convention – creating a relevant space is key to conveying brand and product values.
Our interdisciplinary teams create brand platforms that seek to harmonize space design, stage design, interactive components, programming, and content curation – from strategy all the way through to execution.
Selected Showcases
DAIMLER
me Convention
Porsche
DRIVE. Volkswagen Group Forum
Louis Vuitton
Maison Shop Opening
Karl Lagerfeld
Store Opening London
Breuninger
Shoe Salon
Adidas
Copa19
DAIMLER
Formula E
Lufthansa
#ExploreTheNew
Tommy Hilfiger
TOMMYxGIGI
MINI
MINI Bar Bilbao
Conveying brand and product values with experiential formats