LIGANOVA embraces creative leadership and appoints Robert Andersen as CCO

Stuttgart, February 11, 2026 – The LIGANOVA GROUP is creating a new leadership position in the creative department: Robert Andersen is taking on overall creative responsibility for the group as its first Chief Creative Officer (CCO). In this newly created role, he will be responsible for strategically integrating brand experience, activation and retail. With this appointment, LIGANOVA is strengthening its position as one of the leading agencies for brand experiences and spaces and further advancing the close connection between creative excellence, technological expertise and strategic consulting.

With Andersen, LIGANOVA gains an experienced creative and AI transformation expert who most recently served as Associate Partner at MHP – A Porsche Company. Prior to that, he shaped the work of Jung von Matt CREATORS and Jung von Matt for many years as Managing Creative Director and Managing Director. Other positions took him to Leo Burnett, among others.

‘The move to consulting has shown me how closely creative work and transformation are linked today,’ says Robert Andersen. ‘At LIGANOVA, I see an opportunity to consistently bring both together: modernising the customer journey between experience, activation and retail – while at the same time doing creative work I can be proud of.’

With the new CCO role, LIGANOVA is responding to the growing demands for integrated brand experiences and creative leadership in increasingly complex projects. Andersen will be responsible for developing cross-divisional concepts and further strengthening collaboration between architects, retail, strategy and social teams.

‘Creative leadership today is less a question of individual positions than of the corporate culture that is lived and breathed. At the same time, clear creative responsibility helps to formulate joint standards that raise the bar,’ says Andersen.

In particular, there will be a focus on the responsible use of new technologies in the future. LIGANOVA is deliberately relying on its own solutions, such as an internal AI gateway, to support creative workflows without replacing design quality with automation. At the same time, the group is responding to the growing importance of physical brand experiences in times of AI generation and content overload.