BlogBusiness Bites by LIGANOVA BlogBusiness Bites by LIGANOVA Latest Company Articles Blog Events White Papers Sustainability WHAT TO EXPECT AT BAM! FESTIVAL 2024In Interview with Frank Schlieder, Co-Founder & Head of BAM! Festival Pop-up storesThe turbo for brand presence A NEW ERA OF BRAND MANAGEMENT: AUTHENTICITY AND RESPONSIBILITY Experience over efficiency GREEN CLAIMSEU Directive on sustainable advertising Crafting Authentic Experiences for Athletes and Everyday EnthusiastsSportswear between professionals and the mainstream market. Digital or analog? Options for retailTo what extent can, should and must technology be integrated into stationary retail? Far from Brown, Beige, and BoringAn interview with Eleonora Bodulusic Data-Driven FutureEmpowering Sustainable Progress Through AI.