Next-level storytelling – LIGANOVA sets new standards with AI and human intelligence

With the launch of its new brand trailer, LIGANOVA presents much more than a classic image film – the experts in brand experiences show how creative work is conceived in the age of artificial intelligence.

The trailer is the result of a groundbreaking, hybrid approach that combines creativity with artificial intelligence. Leading AI tools such as the newly released Seedream 3 and Seedance 1 Pro, as well as established applications such as Suno and Elevenlabs, have accelerated processes, opened up new perspectives and expanded creative potential. However, every selection, every composition and every creative decision is made by humans – with a strategic eye, cultural sensitivity and high design standards.

“We see potential where artificial intelligence and human intelligence drive each other forward. To respond to this interaction in a constantly changing tool landscape, we rely on the digital zeitgeist. For us creatives, this means that we are not just users, but active curators and translators of these technologies. We test, combine and discard. This is how new standards in creative storytelling are created – not despite AI, but through the conscious use of it.”  Jan Maier, Creative AI Strategist LIGANOVA

The use of AI by brand experts follows clear principles: AI is a catalyst, not a storyteller. Human intuition remains indispensable, and digitalisation creates space for visions and opens up completely new possibilities for implementation.

“To take the video to the next level, various preparatory steps were taken: every visual and every sound was generated exclusively from text, without the use of external material or visual references. We translated our ideas into precise prompts, which the AI used to generate unique, never-before-seen visualisations. Combined with the well-thought-out conception of the protagonist, this ensures a consistent character across all scenes. In addition, selected stills were added afterwards, logos were added and prepared for the final animation. These are steps that still require human expertise and make the trailer a brand trailer.” Jan Maier, Creative AI Strategist LIGANOVA

A total of over 14 specialised tools were used – embedded in a process that sees AI as a creative partner and creates space for completely new forms of visual expression.

The trailer brings this new reality to life. Each scene is a product of AI-generated visuals and sound, but conceived, curated and edited by real creative minds. This is what the future of creative storytelling looks like for LIGANOVA!