Brand Experience – ADAC TotalEnergies 24h Nürburgring

Our project for Mercedes-AMG was truly gripping: we had the privilege of staging the 51rst ADAC TotalEnergies 24h Nürburgring which is considered as one of the biggest motorsport events in the world. On a 3000 sqm area LIGANOVA once more conceptualized, planned and implemented the season highlight for all racing enthusiasts.

With a record-breaking attendance of over 235.000 visitors, an equally impressive setup had to be offered: From driving simulators to a Pit-Stop-Challenge, from the Kids Corner to a grandstand on the roof terrace, which offers a unique view of the track and the Mercedes-AMG exhibition vehicles. A truly memorable day for the world’s fastest family.

LIGANOVA was in charge of the conception, planning, project and construction management, such as the graphic implementation of the event. Also thanks to our dear partners from Jost Veranstaltungsservice for the great team work and Thomas Burblies for capturing these exciting hours. And of course a big thank you to our Client Mercedes-AMG for your years of trust.