Brand Experience – Aqua Days


As one of the major trade fairs, the ISH (International Sanitation and Heating fair) takes place every two years in Frankfurt, Germany. After the pandemic-related break in 2021, trade visitors and interested end consumers from all over the world once again came together to learn more about the industry’s latest developments. On 2,000 square meters, the Hansgrohe Group with its brands AXOR and hansgrohe awaited international guests with a booth that was more than ever oriented towards sustainability. Under the motto “Celebrate Change”, Hansgrohe presented pioneering developments, dream bathrooms and a visionary bathroom concept in Frankfurt’s “Festhalle”.

Together with Hansgrohe, LIGANOVA founded the Aqua Days. The idea behind it is the event’s hybrid nature, which allows people to learn about Hansgrohe’s recent concept study and the brand innovations by making the fair accessible in a fun video format. The content can then be streamed on-demand on the Aqua Days content hub whenever it fits the viewers busy work and life schedule.

This year, we could engage the lovely Kimsy von Reischach as our partner and reporter for documenting the fair’s highlights. Her enthusiastic personality had everyone captivated, while producing the content series that serves as a digital extension of the trade fair.

Ready to dive in and experience AXOR and hansgrohe at ISH23? Click through our gallery to have a look behind the scenes of filming.

LIGANOVA was responsible for the creative conception and execution of the fair’s digital extension.

Interested? Get in touch with us for your next Brand Experience Campaign!

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