POS Campaign – Flâneur Forever

LIGANOVA | Hermès | POS Campaign – Flâneur Forever

Windows to the worldAn urban wanderland

Under the slogan “Flâneur Forever,” we designed, produced and implemented a Germany-wide shop window campaign for the French luxury label Hermès. In addition to the installation of in-store elements, the campaign focused on setting up 11 Hermès boutiques with between two and seven shop windows for each store.

Each window décor was customized to the individual shop window sizes and told a different story about the life of a typical “flâneur” – a modern explorer sauntering through the city.

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