POS Campaign – Global VM Campaign

For the global visual marketing campaign, the interactive window in Paris – the so-called “Jameson Machine” – was the starting point. This mechanically-driven, interactive window display – reminiscent of the high-quality mechanical toys of the last century – recounted the brand’s charming history and its development process. The vintage character of the window animated passers-by to linger: “Information about whiskey is often shoptalk for experts” said one of them, “but here everything is wonderfully visually rendered. I saw the window and thought – I’ll have a look inside.” Inside the shop, further facets of the Jameson brand could be sensorially experienced, with a tasting table where the different Jameson whiskeys can be tasted and a brand ambassador to competently explain the world of Jameson.