Land Rover

Brand Spaces – Kite Surf Worldcup 2023

Prepare for adventures

During the month-long DEFENDER Experience on Sylt, LIGANOVA and LIGANOVA Horizon transformed the picturesque island into an adventure playground. Offline and Online! Whether organizing the scenic Ocean Cinema or offering hands-on kitesurfing workshops: We enabled participants to discover every corner of the island and to experience the most robust SUV in its natural habitat.

From the first contact to the departure from the island: a fully comprehensive Modern Luxury experience was provided by DEFENDER, developed and executed by LIGANOVA HORIZON.

Furthermore for the Kite Surf World Cup 2023 LIGANOVA created a special pop up installation. The container stranded out with the minimalistic design approach, monolithic & modular furniture, instagrammable installations and serve as a base for a rich program throughout the event dates. The day at the DEFENDER container started with an early BLACKROLL session on the beach and a refreshing smoothie afterwards.

Continuing with ONE MINUTE WITH THE PRO – where participants had the opportunity to sit inside the DEFENDER with an athlete for one minute to take selfies and ask all the questions they always wanted to know. Besides that, the container served as a perfect location for interviews and visual content that was produced with the pro athletes within the beautiful setting. The end of the day was celebrated with various Artists & DJs within the DEFENDER MUSIC Session to enjoy the sunset with good vibes and tunes.

The digital experts from LIGANOVA HORIZON developed the digital customer experience from website and newsletter, to all interactive tools onsite and video & content production. The LIGANOVA creatives from team space & brand content developed the spatial design and further, took care of the brand’s cooperations and community activations on-site. Our event producers staged the Defender Basecamp on the beach and handled the entire guest & activity management.

Interested? Get in touch with us for your next Experience Space!

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