For our client Rituals we had the pleasure of introducing the limited collection ‘Legend of the Dragon’ throughout Europe. This collection was inspired by the ancient tales of Chinese imperial dragons and their mystical strengths, particularly, the notion that we all carry an invisible power within ourselves.

While embracing the essence of the dragon, our goal was to present this special, limited collection through a visually unique concept that extended across windows, to in-store tables and beyond.

In total, we designed and produced 100 bespoke window items, and 1600 in-store table elements for the European market, complemented by a majestic 12-meter dragon founding its home in Rituals’ flagship store in the Netherlands. We also designed, produced and installed this paper-based dragon that gracefully traversed the entire store, leaving an unforgettable impression on every customer – while prioritizing sustainability.

The realization of this enchanting campaign was made possible through the collaborative efforts of our Amsterdam LIGANOVA team. We brought to life the campaign’s story and the outcome is not just a limited edition; it’s a testament to the artistry, creativity, and dedication of our team in crafting narratives that captivate and linger in the minds of all who experience them.

LIGANOVA Amsterdam was responsible for concept, execution, production and roll out of the ‘Legend of the Dragon’ campaign.