LES TWINS x HENNESSY

Brand Experience – Very Special 2021

MOVE OUT LOUD

For their Very Special 2021 Limited Edition, our client and acclaimed brandy producer Hennessy partnered up with French dance and creative director duo Laurent and Larry Bourgeois, also known as Les Twins. Together they launched the limited edition ”Hennessy Very Special x Les Twins”, a dual highlight expressing the pulse of street culture, and actually showing the French duo’s movements on the bottles’ labels, immortalized by motion capture.

ALWAYS IN MOTION

In order to celebrate this creative formation, the launch for the DACH markets took place within an experience event at Berlin’s House of Weekend, where everybody could show off their best moves. And even better – Les Twins themselves delighted the audience with a performance, and also shared some of their skills within a masterclass they hosted for our guests.

LIGANOVA was in charge for the overall event, from concept and planning to implementation and also for the production of Hennessy’s social media campaign film, which was part of the global campaign.

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Selected showcases