HENNESSY

Brand Experience – Very Special x Les Twins

MOVE OUT LOUD

For their Very Special 2021 Limited Edition, our client and acclaimed brandy producer Hennessy partnered up with French dance and creative director duo Laurent and Larry Bourgeois, also known as Les Twins. Together they launched the limited edition ”Hennessy Very Special x Les Twins”, a dual highlight expressing the pulse of street culture, and actually showing the French duo’s movements on the bottles’ labels, immortalized by motion capture. In order to celebrate this creative formation, the launch for the DACH markets took place within an experience event at Berlin’s House of Weekend, where everybody could show off their best moves. And even better – Les Twins themselves delighted the audience with a performance, and also shared some of their skills within a masterclass they hosted for our guests.

Directly following the event, a global social media activation was launched that united urban dance crews for a (friendly) dance-off right on the city streets. Watch as some of the city’s most professional dancers #MoveOutLoud by tapping play on the in-house developed longplayer.

LIGANOVA was in charge of the overall launch event, from concept and planning to implementation. Furthermore, LIGANOVA was appointed with the strategy, storyboard and on-site production of Hennessy’s social media campaign movie, which was part of the global campaign.

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