AMG’s season finale

For Mercedes-AMG we created „Champions United“ , an outstanding live experience in Spain. For the season finale of the Mercedes-AMG Motorsport Customer Racing Program, 300 invited guests, including all drivers, teams, partners, and customers, gathered at a fabulous location in Valencia. Under the theme of “Appreciation,” we celebrated the true champions of the season.

The evening was filled with many highlights for the guests: Starting with a stunning red carpet moment, to an impressive gala dinner and a great program with a grand finale – the presentation of the main prize, a Mercedes-AMG C63 S ePerformance, to a memorable after-party – our experience crew has created & organized an outstanding event for the guests.

LIGANOVA was responsible for developing a guest journey & matching graphics, architecture and venue staging. We coordinated with Spanish authorities, managed venue selection, collaborated with hotels, and integrated partners for this unforgettable experience.