Mozilla

Brand Experience - Phygital Event “Reclaim the Internet: Reimagining Our Digital Future”

Immersive Brand Experience and Award Show

Mozilla’s exhibit ‘Reclaim the Internet: Reimagining Our Digital Future’ was held at Alte Münze in Berlin. The immersive experience was topped off by an inspiring award show, which celebrated visionary individuals devoted to creating a better online world while promoting privacy and security in technology use. LIGANOVA and LIGANOVA HORIZON designed and together with artists executed the immersive phygital six day brand experience for Mozilla, who has been a renowned pioneer in advocating for the open internet for over 25 years now. The non-profit organization aims to rejuvenate its commitment to an ethical, responsible, and inclusive web by collaborating with us on this remarkable event.

Unitedly, our entities curated a series of spatial experiences that encouraged attendees to ‘Reclaim the Internet’ themselves. These experiences, divided into four thematic rooms – Reclaim Expression, Reclaim Creativity, Reclaim Wonder, and Reclaim Community – challenged the existing norms and highlighted a promising digital future.

A deep dive into the four rooms

Reclaim Expression

The immersive installation “Point of You” set the stage and claimed Mozilla's dedication to empower individuals in shaping the internet and their digital experiences. The installation formed an ever-changing digital landscape, allowing visitors to take ownership by uploading personal images – reshaping the character of the space with each upload. This was a clear sign that everyone has the power to make a difference and champion a more inclusive, responsible internet for all.

Reclaim Creativity

The explorative art “Space of Impulses” portrayed the open internet as a hub of inspiration, creativity, and diversity. At its heart lies an ever-evolving spatial sculpture made of 1440 paper strips representing the world's largest internet nodes. The second component featured 10 mirrors fostering a secure space for exchange by reflecting visitors and the Impulse Cloud.

Reclaim Wonder

“Stacks” is an immersive space that celebrates the hidden beauty of human collaboration in the open internet. LED panels made the visitors become part of the installation and formed portals that created meaningful connections within the space. When the visitors stepped in front of the portals their movement data was turned into a symphony of light impulses and sounds that traveled and across the space.

Reclaim Community

This engaging space brought Mozilla's vision of the internet to life – a place where communities thrive on openness, exchange, and collaboration. It celebrated visionaries who reshape the web as a force for positive change, alongside visitors ready to embark on this transformative journey. The globally streamed “Rise 25” Award Show celebrated not only Mozilla's 25th anniversary but also honored 25 gamechangers driving the open internet forward, inspiring others through their engagement.

The award show, titled ‘Rise25’, was presented by Rabea Schif, and was streamed live globally. All other evenings we hosted several event formats including panel talks with international speakers and networking opportunities.

Besides the collaboration with LIGANOVA HORIZON for the experience spaces, LIGANOVA was in charge of the strategy, consulting and orchestration of the whole event as well as the award show that closed the event.