POS Campaign – Vertuo Pop

Our client Nespresso has launched a new machine in eye-catching colors for which we were commissioned not only with the implementation of three flagship stores in Milan, Paris and London, but also of almost 300 boutiques in 17 countries globally. With this selection of powerful colors, from Mango Yellow to Pacific Blue, the Vertuo Pop collection matches every style. In hours of work, almost 20km of wool per store, spanned by hand, now put the new machines in the spotlight. Catch a glimpse at the London flagship store!

For the installation, our retail experts developed the free-standing frame, which acts as a support structure for the floating machines and as a suspension for the threads.

Besides that, LIGANOVA is responsible for the campaign’s development, realization, and global roll-out. The creative concept was provided by our dear partners Future Brand.