Brand Experience - Sony Center Berlin

Sony Center

The transformation within a cultural linchpin

For our client Sony Center Berlin, a landmark of Berlin and symbol for visionary urban development, LIGANOVA has created an annual plan with different activation measures for Sony Center’s strategic reorientation. The main objective pursued is to turn the more than 100.000 square metres of office, retail and, leisure space into a pivotal meeting point for entrepreneurs, founders, young Berliners, and international guests.

As a result of a strategic analysis of the existing infrastructure beforehand, a new podcast format was the first initiative, which was created in cooperation with Berlin media house MitVergnügen.
“What’s next Berlin?” is moderated by coworking pioneer Ansgar Oberholz in talk with different thinkers and trendsetters and discusses the future of food, new business, tech, art & culture, architecture, and new work in Berlin.

Of the five episodes, the first was a special vodcast with curator and galerist Yasha Young, released on the occasion of the 20th anniversary of Sony Center at Potsdamer Platz and recorded in the Kaisersaal at Sony Center. The podcast series can be found on Apple, Spotify, Soundcloud, and Deezer.

Related Link

Berliner Zeitung, “Neuer Talk mit Digital-Pionier Ansgar Oberholz”

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