Brand Experience – Flagship Store Frankfurt

Following retail trends of the future, Telekom has committed itself to converting its stores in Germany according to a new retail concept: Moving away from the traditional sole presentation of goods to innovative holistic experience solutions. We won this exciting task in a pitch and prevailed over several competitors with a well-founded concept, brand understanding, implementation strength, and a strong sense of retail innovation. Now the flagship store has relaunched in Frankfurt am Main – further stores are to follow successively.