POS Campaign – The Elements

LIGANOVA | Nespresso | POS Campaign – The Elements | Insights

Fire, Earth, Air, WaterThe Elemental Flavors of Coffee

For Nespresso’s special campaign “The Elements,” the distinctive characteristics of Nespresso capsules – starting with the selected origin of the beans through to the full richness of the vast array of aromas – can be visually experienced with the accompanying coffee expertise and are expressed using the four elements of fire, earth, air and water.

To this end, a main window and in-store installations were devised and produced for the Galeria Kaufhof department store in Frankfurt that underline the character of the respective element in terms of color and motif. The campaign included the design, creation, implementation and on-site installation.

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