CELEBRATING UNITY

Sport brings people together and so does the instant messaging service Snapchat. To position Snapchat and its campaigns in the Dutch and German market, LIGANOVA executed two events under the theme “Together We Play” in Amsterdam and Berlin.

In Amsterdam three padel courts at Padel NEXT were transformed into vibrant spaces that reflect the spirit of Snapchat. From carefully crafted interior and spatial design to engaging activities such as games, AR experiences and music, every detail was thoughtfully curated to reflect the essence of the brand. The versatile space hosted hundreds of their customers, partners, press, creators and influencers.

The goal of the event was to bring the sports experience to life on Snapchat through joy and a sense of community. The event kicked off with football legends Edgar Davids & Anouk Hoogendijk, Olympic athlete Keet Oldenbeuving and Snap star Oussama Nacer (OussiFooty). In addition, special touches such as branded fries and burgers, a customized ping-pong tennis table, and specially branded padel rackets were incorporated to ensure that every aspect exuded the distinctive Snapchat vibe. The event also featured a variety of courts, including a panel court, fun court and play court, each brimming with engaging content and activities.

For the brand live experience in Berlin at Prince Charles, LIGANOVA brought together a broad audience of business contacts and Berlin’s creative community to learn more about the brand’s features, community and future vision. More than 500 guests enjoyed an evening filled with panel discussions, sports games like table tennis and a goal wall, AR booths, partying & good food.

The events exceeded expectations, showcasing our team’s energy, creativity, and dedication in celebrating collaboration. LIGANOVA was responsible for taking care of the concept, including choice of location, spatial design, programming & activations, content development, and smooth execution.