A traveling showroom

To introduce Tommy Hilfiger’s then-new Preppy collection on a grand scale, the so-called “Preppy House” was created. The life-size, prairie-resembling house served as a showroom for the said collection and traveled through several major European cities, such as Paris in front of Centre Pompidou, Barcelona and Milan. In addition, various events and parties took place in and around the Preppy House as part of this campaign.

LIGANOVA was responsible for the entire project, starting from the concept to the realization, logistics and all installations within this roadshow.