Brand Experience – TOMMYxGIGI

For the Bread and Butter trend show, a stand for Tommy Hilfiger presenting the current capsule collection by Gigi Hadid was created to offer visitors a unique involvement with the brand.

The stand, which covered a surface area of 170 m², provided visitors with access to various digital tools, such as a VR headset and digital fashion wall, to create a new shopping experience. Due to the ‘See Now, Buy Now’ concept, it was possible to shop directly on Zalando via the digital wall, as well as by scanning QR codes.