Tommy Hilfiger

Brand Experience – TOMMYxGIGI

‘See Now, Buy Now’An American classic interpreted by Gigi Hadid

For the Bread and Butter trend show, a stand for Tommy Hilfiger presenting the current capsule collection by Gigi Hadid was created to offer visitors a unique involvement with the brand.

The stand, which covered a surface area of 170 m2, provided visitors with access to various digital tools, such as a VR headset and digital fashion wall, to create a new shopping experience. Due to the ‘See Now, Buy Now’ concept, it was possible to shop directly on Zalando via the digital wall, as well as by scanning QR codes.

LIGANOVA was responsible for the development, design and implementation of the stand as well as the organization and supervision of the on-site personal appearance by Gigi Hadid.

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