Linde Material Handling

Brand Experience – Y/our Way Masterpieces 2021

LIGANOVA | Linde Material Handling | Y/OUR WAY MASTERPIECES 2021


In the role of lead agency, LIGANOVA developed the MULTI-LAUNCH Event and the MASTERPIECES Campaign with our client Linde Material Handling, a KION Group Company, – a globally operating manufacturer of forklifts and warehouse trucks, and a solutions and service provider for intralogistics – as a new, innovative way of presenting the brand in 2021. The scope of the project comprised 4 modules: The MULTI-LAUNCH, MASTERPIECES stream-cast, MASTERPIECES TO GO & MASTERPIECES LIVE – all of which we have accompanied from conception and creation, through planning up to implementation and execution.

4 IN 1

As an internal digital event for the whole sales network, the MULTI-LAUNCH offers the possibility to present Linde MH’s new products & solutions.

The MASTERPIECES clip is an external product presentation consisting of a video featuring all highlights of 2021 embedded on a microsite, while the MASTERPIECES TO GO content snippets are focusing on one product or solution at a time and demonstrating the customer application. Over the next months, you’ll be able to watch new clips on the MASTERPIECES website.

Completing the campaign, a roadshow – MASTERPIECES LIVE – took place in the whole month of July. With 5 stops across the whole country, this live event concept covers the entire German market including indoor and outdoor attractions: Selected customers get the chance to experience the brand-new products live and to test-drive the new trucks. All other markets receive a concept guideline to execute MASTERPIECES LIVE in their country adapted to local requirements.

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