Artificial Rome revolutionizes architectural visualization with immersive virtual platform

Berlin, January 16, 2025 – MSoil Estate brings spaces that are still in the planning phase to life. Using the cutting-edge capabilities of Unreal Engine 5, Soil Estate creates a customizable digital world in which unbuilt architectural projects can be explored in stunning detail. These interactive virtual environments allow users to host and guide guests through their future spaces – be it a luxurious apartment, an innovative industrial plant or a state-of-the-art office building. Each room can be visualized in its full potential and users can switch between different rooms or even buildings without losing time and without having to leave their desk. The platform thus offers the opportunity to experience architecture and different locations as if you were there in person. This is an ideal way for interested parties, investors and potential buyers to do business anywhere in the world. The platform is accessible from any device and ensures seamless, high-performance access via advanced pixel streaming technology.

Patrik de Jong, Founder and Creative Director of Artificial Rome: “Soil Estate is not just a digital tool, it’s a game changer in how we bring undeveloped spaces to life. It’s about creating experiences that engage, inspire and connect people with unrealized spaces like never before.”

Modular concept for individual spatial designs

Tailored to the needs of each customer, Soil Estate offers limitless possibilities when designing individual environments. From small showrooms to entire virtual worlds, the platform adapts to individual requirements with its scalable and modular design. Using advanced 3D modeling, shading and rendering technologies, Soil Estate brings a wide variety of spatial projects to life in its digital environments, enabling realistic demonstrations and detailed explorations.
In addition, it is possible to create digital event projects such as virtual trade fairs, product launches, live concerts, conferences, keynote stages or even virtual showrooms. To interact with their visitors, users of the platform can guide over 50 participants simultaneously through the virtual rooms in real time with a user-defined multiplayer video call interface, ensuring interactive and engaging presentations.

Link to Soil Estate here

Images and Video Credits: Artificial Rome

About Artificial Rome

Artificial Rome is a world-renowned creative studio for immersive and narrative experiences in virtual space and has been part of the LIGANOVA GROUP since 2023. Their generative design approach and artistic brand and product staging extends to all digital platforms, from web and mobile applications to augmented & virtual reality, large-scale spatial installations and especially experiences in the metaverse based on the in-house developed metaverse platform Soil. Artificial Rome stages international brands as well as cultural institutions and museums in a contemporary and pop-culturally distinctive way and has received numerous awards worldwide for its projects.

artificialrome.com

About LIGANOVA Group

The LIGANOVA GROUP creates and develops marketing companies with a focus on sustainable and emotional brand experiences – physical, digital and virtual. Its clients include global premium brands in the lifestyle, automotive, luxury, fashion, sporting goods & sports sponsorship and retail sectors. The range of services offered by the selected group companies extends from consulting and strategy to conception, design and production through to global implementation with a focus on sustainability and digitalization.

liganova.group