Wellbeing as an Experience

Stuttgart, November 18, 2025 – LIGANOVA, the renowned brand experience company, has created the first-ever brand space for the new lifestyle and luxury aesthetic brand KEREN SIERRA at the Breuninger flagship store in Stuttgart. Spanning 400 m², the space invites visitors to explore cutting-edge skin and health treatments.

KEREN SIERRA is an urban retreat for holistic wellbeing, offering bespoke treatments designed to transform mind, body, and skin. Founder Keren Sierra and co-founder Tim Becker have crafted a concept that seamlessly blends inner balance with outer beauty, delivering visible, lasting results.

In collaboration with LIGANOVA, the Breuninger store now hosts a space that brings this philosophy to life. Eleven treatment rooms, consultation lounges, and carefully curated retail areas combine state-of-the-art technology with personalized applications, all developed by an interdisciplinary team of experts.

The design concept embodies a harmonious interplay of contrasts: minimalist architecture meets high-quality natural materials, highlighted by metallic surfaces that symbolize technological precision. Organic forms, most notably the iconic “Inspiration Island”, a striking ampoule bar, contrast with clean architectural lines. Beneath a carefully designed light atrium that simulates natural daylight, visitors discover an urban, multisensory oasis of calm.

LIGANOVA guided the brand’s debut from start to finish, providing strategic consulting, corporate identity development, and spatial design.

Keren Sierra, Founder of KEREN SIERRA: “With KEREN SIERRA, we are creating a space where modern aesthetics and deep wellbeing come together. Our goal is to offer a mindful experience, far from fleeting beauty trends, focusing instead on sustainable transformation. Every treatment, every detail, every touch is curated to harmonize body, mind, and skin. We believe true beauty starts from within and becomes visible through mindful care.”

Timo Schönauer, LIGANOVA GROUP, Co-CEO: “The first KEREN SIERRA Brand Space translates the brand’s values into a fully immersive, emotional experience. This project showcases how we create brand experience spaces that combine design, technology, and holistic wellbeing, a forward-looking approach with immense potential in the health and wellness sector.”