Mike John Otto, Executive Creative Director at LIGANOVA Group entity Artificial Rome, will be speaking at this year’s DMEXCO – Digital Marketing Expo & Conference. Together with Uwe Cremering, CEO at iF International Forum Design GmbH he will talk about immersive solutions as a creative engagement driver. They will deep dive into iF Design Award’s first immersive award presentation – developed by the creative virtual brains from Artificial Rome.

Using concrete best practices from Web 3.0, virtual reality, and augmented reality, this panel will highlight the current state of immersive communication and open up perspectives for broader use by marketing and creative. The presentation & panel takes place on September 19th from 3:20pm – 4:15pm on Agencies Stage in Hall 8.

Artificial Rome created the first immersive award presentation for iF DESIGN AWARD. The new Metaverse Experience “The Landmark of Design Excellence” stages all winning projects of 2024. Central to this artistic concept is the iconic iF Design Sculpture, which presents all 75 Gold Awards and acts as the centerpiece in the connection between the different levels of the experience. This immersive Multiplayer Experience is the new iF Design Award Web3 Residence and will additionally be a place for all upcoming virtual design events. It is set to be a virtual place to gather the design community for inspiration and discussion.