By using our Green Gen® Calculator, the BAM! Festival 2024 takes responsibility for calculating and transparently presenting its emissions. Our common goal is to create a benchmark for future festival versions, identify and optimize key emission drivers, while laying the foundation for CO2e management and credible stakeholder communication.

The innovative tool by LIGANOVA is a software that enables event and retail professionals to easily and transparently calculate the carbon footprint of events, trade fairs and retail campaigns – through effective communication with suppliers along the entire value chain.

The BAM! Bock auf Morgen Festival is the first festival for sustainable marketing in Germany and takes place on September 25 and 26 in Berlin. Lectures, panel discussions and workshops from the worlds of business, science, environmental protection and activism will highlight the key role played by marketing and communication in the transformation towards ecological sustainability.