At the intersection of beauty and technology:
How Clarins creates an immersive virtual story experience

Berlin, 31. October 2024 – The creative agency CULT and Artificial Rome, a LIGANOVA GROUP company and studio for immersive and narrative experiences, have created a virtual story experience for Clarins: The Clarins Virtual World is a launch that will once again change the beauty industry. The engaging, interactive shopping experience will open worldwide in October 2024 and put the brand’s iconic Double Serum product line center stage. The innovative commerce platform will allow consumers around the world to explore the world of Clarins in an immersive, sensual and seductive way like never before.
The virtual world of Clarins merges the boundaries between physical and digital commerce, inviting users to immerse themselves in a luxurious, golden environment dedicated to the legendary Double Serum. Interactive elements and shopping features allow users to experience the serum and the brand’s scientific expertise first-hand.
The creative vision of CULT was driven by the desire to offer a truly interactive and playful journey that allows users to discover Clarins products in a unique and luxurious environment. This was carefully brought to life in virtual space down to the smallest detail by Artificial Rome. Immersive storytelling, gamification and interactive shopping were combined to create an online shopping experience that reinterprets the traditional boundaries of retail and the relationship between brand and consumer. The platform is accessible via any web browser and thus transcends the boundaries of digital commerce.

More than just a sales platform: a journey of discovery and interaction

When you enter the virtual world of Clarins, you enter a labyrinth of mirrors, a room that plays with the theme of duality and where you can learn more about Clarins’ epigenetics study. The room also offers an in-depth look at the iconic Double Serum range. Guests float through a light-filled serum waterfall and learn more about the Clarins ingredients and the effectiveness of the products at each station. If they then make a purchase on clarins.com, visitors receive a promo code as a reward. Thanks to photorealistic renderings, Clarins products are presented in impressive detail.

To complete the experience, visitors will have the opportunity to be guided through the time capsule where they will receive a personalized message for their future self, created in collaboration with AI, offering consumers a thoughtful reminder of their skincare experience.

“At Artificial Rome, we believe that the future of brand experiences lies at the intersection of creativity, technology and storytelling,” says Kadine James, Experiences Director at Artificial Rome. “This project with CULT and Clarins is a prime example of how we create experiences that not only enhance a brand, but also invite users to become an integral part of the journey.”

Clarins’ virtual world is a testament to the brand’s commitment to innovation, inviting both long-time customers and newcomers to engage with its products like never before. At a time when beauty retail is constantly evolving, Clarins is a pioneer in combining luxurious skincare with ground-breaking digital experiences.

For more information and to experience the virtual world of Clarins for yourself, click here:

Clarins Virtual World

Images and Video Credits: Artificial Rome