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LIGANOVA | Managing Directors | Mathias | Torsten

19-01-2021

LIGANOVA's management is restructuring itself

Torsten Dietz and Mathias Ullrich are taking over management of LIGANOVA. Dr. Marc Schumacher is moving to the parent company, Experience One, as Managing Director.

Find the German press release for download here.

Stuttgart, January 19, 2021 – The LIGANOVA Group continues to position itself for the future and has appointed two experienced managers from its own ranks to the management of LIGANOVA GmbH: Effective immediately, Torsten Dietz will steer the Point of Sale Campaigns business unit as Managing Director and Mathias Ullrich will head the Experience Solutions business unit as Managing Director – in addition to managing the strategy consultancy LIGA2037. Both will report to the CEO and founder of LIGANOVA GROUP & Experience One, Vincent Bodo Andrin. After more than five years, Dr. Marc Schumacher is stepping down from the operational management of the GmbH and is moving to the parent company, Experience One, to become its Managing Director.

Under its new dual leadership, LIGANOVA will address the opportunities and challenges of changing demand: This is driven, in particular, by digitization and sustainability. In the future, the company will therefore focus even more on the services provided by the individual business units and thus create the conditions for sustainable, positive development. As part of this, Experience Solutions will be positioned as a creative powerhouse for the design of phygital spaces and hybrid events. The Point of Sale Campaigns unit will, in parallel, offer global services in order to extend the experience of brands and products from the physical space into the digital space. Furthermore, sustainability will play an increasingly important role as a comprehensive initiative at the point of sale. This has so far been met very positively by customers and the market.

“In the wake of the pandemic, the transformation of retail has accelerated sharply. New retail concepts are materializing: The separation between stationary and digital business will disappear and follow a fully integrated approach,” explains Mathias Ullrich. “The commercial brand space of the future is Instagrammable, connected, well curated and offers content that is constantly changing.” Torsten Dietz adds: “Purchasing decisions today are being made based on new criteria. In an increasingly complex world where brand touch points are everywhere, customers are looking for authenticity and orientation. We have both – live on site and digitally.”