BREAKFAST CLUB

by LIGANOVA

WHAT A TRULY INSPIRING GET-TOGETHER:WE HAD A BLAST!

Together with our clients, partners & friends we’ve spent a truly inspirational get-together above the roofs of Milan.
The bracing live talk of our special guests Carlota Dochao Naveira, Director of Superblue, Gary Bott, Managing Director of Gentle Monster and Ben Hobson, Co-CEO of the design magazine dezeen and our partner for this special event, on the rising role of hyperphysical experiences was very insightful and fun to listen to.

“It’s vital to place the audience at the center of the experience and have them be the director of it.”

Carlota Dochao Naveira

Director of Superblue

REDEFINING SPACES:THE RISE OF HYPERPHYSICAL EXPERIENCES

Surrounded by Milan’s inspiring beauty we talked about being bold, being brave and experimenting with extraordinary designs, bold installations & immersive technologies. Spaces would become less commercial – as they should – and would be more about the actual experience and exploration of them. The fascinating talks were followed by refreshing drinks, tasty snacks and relaxed tunes in good company.

“Hyperphysicality means creating something that is ‘hyper real’ in an unexpected context, almost fantastical (that speaks to all senses).“

Gary Bott

Managing Directorof Gentle Monster

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