GOING BEYOND GROUP among the Top 3

In the annual ranking, the two renowned German trade journals for the communications and media industry, W&V and Horizont, and the German Association of Communications Agencies (GWA) publish the 50 largest owner-managed agencies.

The GOING BEYOND GROUP, which unites the LIGANOVA GROUP and THE GAME GROUP under one roof, achieved third place in the ranking – with a total turnover of more than 87 million euros. The LIGANOVA GROUP accounts for almost 80 percent of this figure.

In 2023, the result is again mainly due to organic growth in the LIGANOVA GROUP core areas of Brand Experiences, Spaces & Retail Campaigns, with more than 50 percent coming from new client business – with phygital concepts and implementations for brands such as Diesel, Land Rover and Mozilla, which were realized in close cooperation with several units. Another growth area for 2024 remains Modern Luxury. Here, companies generally focus on community experiences.

This year’s focus will also be on the transformation of sustainable business models and the seamless integration of sustainability solutions with Green Gen®. Transparency and information play a key role here, for example through automated digital calculation of carbon footprints.