Greta Thaysen becomes Director Office Berlin

Berlin, May 01, 2023, Her main task in Berlin will be to expand the presence of the location and further develop LIGANOVA’s business fields of Brand Experience Spaces & Retail Campaigns for the office in the capital. Greta Thaysen, 37, takes on the position of Director Office Berlin and reports directly to LIGANOVA Group CEO Timo Schönauer. The focus will be on sustainability and creating synergies with LIGANOVA GROUP’s digital subsidiaries – Artificial Rome and LIGANOVA Horizon – for the group and its clients in the lifestyle, sports, automotive, fashion, and luxury sectors.

Thaysen, who recently took a break to pursue an MBA in Sustainability Management, brings both industry and leadership experience. In her previous career, the cultural scientist worked at Kemmler Kemmler, where she held a senior position responsible for the development, planning, and implementation of corporate strategies and the overall concept of agency development. Prior to that, the Mannheim native co-founded her own fashion label with Bobby Kolade and served as co-managing director responsible for PR, sales, and presentation management during Paris Fashion Week. Furthermore, Thaysen gained experience in various positions in the art and culture industry, including as the head of Wenders Images, the artistic studio of Wim and Donata Wenders.

Greta Thaysen: “I believe that with a green transformative mindset, the right expertise at hand and a hands-on attitude, we have the power to set new standards for both our clients and the industry. By leveraging the innovative capabilities of our partner agencies, we can unlock the full creative potential of LIGANOVA and provide our clients with new impulses for their business fields.”

Timo Schönauer, CEO of LIGANOVA Group: “With Greta, we have found a strong personality for our strategically important location in Berlin. With her background in agency know-how and sustainability expertise, she is well-prepared to position the Berlin office strategically at the capital city site.”