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LIGANOVA hires Alex Leuker as Key Account Director

The brand retail experts bring Alex Leuker on board to get an experienced and competent manager. He will be responsible for the LIGANOVA customer Daimler.

Stuttgart, January 13, 2022. Alex Leuker joins the Stuttgart location of the brand & retail experts as the new Key Account Director. In his new position, the 44-year-old will take over the comprehensive support of the customer Daimler and other key accounts. In addition, the identification and acquisition of new customers in the automotive sector will also fall within his area of responsibility. He reports directly to LIGANOVA GROUP Managing Director Mathias Ullrich.

After seven years at follow red (previously Roth & Lorenz), Leuker is joining LIGANOVA. There he first set up the Berlin branch, developed the customer base and the local team and was responsible for the commercial management of the location. In 2018, he was also appointed to the Management Board to take on over-arching management tasks in addition to his responsibilities as Director Office Berlin. During his time at follow red, Leuker also implemented several flagship projects for Daimler, which makes him the ideal can-didate for LIGANOVA: With the implementation of eye-catching EQ Community Events on international platforms such as SXSW or RISE as well as the successful implementation of digital formats, e.g. virtual trade fairs for Mercedes-Benz Sales Germany as well as webcast formats for Daimler CEO Ola Källenius on sustainability topics, Leuker brings a lot of know-how in terms of brand experiences. “With Alex Leuker and his many years of experience, we are optimally positioned to further expand our high quality standards for our customers and to align them with future requirements in the rapidly changing, phygital experience business,” said Managing Director Mathias Ullrich.

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