Metaverse or Metacurse?

The hype around the metaverse has been almost unreal. The topic has been buzzing through the media like no other trend lately – but what exactly is it all about? Is it really taking experience marketing to an entirely new level or is it all just a PR stunt we’ve all been dazzled by? Our experts did their research and digged deep into this burning topic – and brought our latest White Paper ‘Metaverse or Metacurse – Fundamentals to a Successful Take-Off for Brands’ to life.

This White Paper takes a closer look at the current situation and where the Metaverse is headed to. The authors investigate real-life best practice examples of varying industries and shine a light on the diverse forms of digital realities. It also displays the opinion of leading marketing managers on this topic that were questioned by our experts in a survey. Finally, it provides guidance and outlines different possibilities for brands to enter the metaverse themselves and, also, tackles potential difficulties or threats one might face when taking on the journey.

Explore your Metaverse potential with us!

We strive for innovation and defining the status quo – thus keeping track with market developments is one of our core competencies. In order to stay up-to-date and to offer the best customized solutions to our clients, our strategy experts are always on the lookout for the newest trends. Our White Papers offer our community the opportunity to get the newest, exclusive insights into the world of retail.

Together, we tackle burning questions about emerging trends and innovations and provide strategic solutions to implement them in your business – all summed up in our White Papers. Come and get a closer look at the topics we’ve already covered.