In Interview with Frank Schlieder, Co-Founder & Head of Festival, BAM! Bock auf Morgen

The BAM! Bock auf Morgen Festival – Germany’s first event dedicated to sustainable marketing – brings together leaders from business, science, and activism. Once again, this year on September 25th and 26th in Berlin, over 50 speakers will come together to not just speak about ideas, but to take concrete steps towards a greener future. We sat down with Frank Schlieder, Co-Founder & Head of Festival to talk about all things BAM! Festival 2024 – the key focus points, changes, trends & movements, and highlights to look out for this year.

Honest, empathetic, and direct.

Honest, because we no longer have time to beat around the bush; instead, we must face the challenge of how we, as the marketing industry, can shift from being part of the problem to part of the solution.

Empathetic, because it’s about including as many people as possible, and everyone is pushing their own heavy stone up the hill.

Direct, because we need to address the problems head-on. For example, Green Media in its current form focuses on optimizing low-greenhouse-gas media channels. But how effective is that if we’re using those channels to advertise greenhouse gas-intensive products?

An amazing new location that will foster a true festival vibe along with networking. Vegan catering, freshly prepared on-site with regional products, and highly engaging sessions that emphasize interaction with the attendees.

Our program caters to many interests. For example, how we can finally make sustainable offerings mainstream, the importance of marketing in driving the megatrend of the circular economy forward, and who the winners of this year’s Marketing for Future Awards are. On Day 2, we’ll also cover great storytelling and how companies can credibly stand up for diversity and democracy. Just come by and find your favorites!

What you can’t measure, you can’t manage. Reducing the carbon footprint is just as important as the economic component.

Staying healthy, doing a meaningful job, and doing everything I can to ensure my children are no worse off than I am.