25 years – Always unconventional!

That’s the motto of smart EU’s 25th anniversary celebration for which LIGANOVA successfully executed a traveling exhibition which showed off the brand’s rebellious origins, its evolution over the years, and its dedication to cutting-edge, sustainable transportation solutions.

To present our client’s diverse history and portfolio in the best possible light, we opted for an immersive and engaging but portable exhibit, which stopped in 6 destinations and presented several displays including sound and gamification. Each market had an event in the set-up of our exhibition which further served as a showcase for smart EU’s #3 model but also aimed to boost the presence of the earlier #1 model in the market. From the initial concept to the final delivery, we created modules that were transformed into a curated collection of objects, providing a unique journey.

The roadshow kicked off in Amsterdam, then traveled through Brussels, Rome, Paris, Lisbon, and Barcelona. The initial stops were a success, and we’re gearing up for the upcoming destinations this year with further exciting locations!

LIGANOVA was responsible for the conception, content creation, installation & production.