POS Campaign – Blooming Camelias

Central to these captivating displays is Chanel’s iconic camellia, reimagined as an oversized, three-dimensional flower. Using advanced 3D printing technology, these biodegradable floral elements combine luxury with sustainability, making a bold visual statement. Set against a dramatic black backdrop and illuminated by a soft halo of light, the camellia becomes the focal point, perfectly capturing the essence of the collection. These elements not only echo the brand’s commitment to aesthetic excellence but also align with the growing demand for sustainable luxury.

LIGANOVA oversaw the meticulous customization, production, and installation of Chanel’s Fall/Winter campaign, ensuring each boutique’s window display was flawlessly tailored to its unique dimensions and design requirements. The project focused on achieving the desired look while maintaining the lightness and sustainability of the materials. By leveraging innovative fully recycled filament  and efficient production processes, LIGANOVA delivered a campaign that is both environmentally conscious and visually stunning.