POS Campaign – Sustainable Fashion at De Bijenkorf

For the sustainable fashion brand Pangaia LIGANOVA had the pleasure to produce and install two prominent windows at the department store De Bijenkorf in Amsterdam. The set-up spotlights the USPs of two of their highlight products; their tracksuit with peppermint oil treatment and their recycled Nylon FLWRDWN bomber jacket filled with dried flowers.

The earth-positive brand launched their Impact Materials System in which’s course innovative and more sustainable materials and garment treatments are being developed. The jacket filling for example is the brand’s patented animal-friendly down material which serves as a great alternative to feathers.

LIGANOVA was responsible for the installation of the prominent windows at the department store. The creative concept and assignment to production was provided by AVOIR.