A World of Dreams

The Autumn Window Campaign for Hermès is a tribute to joy, elegance, and unexpected wonder. Imagine stepping into a surreal dream where everyday objects, like scissors and paint brushes, spring to life – revealing the magic hidden in the mundane, intertwined with Hermès’ iconic products.

Our designers have brought this vision to life with an artistic touch, creating a campaign that captivates and inspires. Each display reimagines Hermès as the master of dreams, pushing the boundaries of reality and bringing dreams to life through exquisite craftsmanship, visually brought to life by its tools.

With 25 stunning windows across eight German boutiques, our experts handled everything – from concept development to the intricate 3D-printed installations that give the setup its dynamic edge.

The windows transport passersby into a dreamlike world of creativity and wonder, where workshop tools come to life as they go on everyday adventures—visiting the cinema, enjoying a salon day, and more. All captured in six different window scenes.